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Sweden Hotel recommends RateTiger solutions for its affiliated hotels

Sweden Hotels, the personal hotel chain of Sweden has endorsed RateTiger as its preferred Channel Manager for all its affiliated properties across the country. Founded in 1977, the group has over 60 properties with three-and four-star hotels spread across Sweden all starred under European Hotel Stars Union.

“RateTiger Channel Manager and Rate Shopper products are amongst the best available in the market for hoteliers who want to retain control of their rates and availability being marketed and sold through various booking channels.  The purpose of this strategic partnership is to make it easier for our member hotels to select the most suitable technology solution to find their best match in channel management solutions,” said Eva Palmgren, CEO, Sweden Hotels.

The leader in  online distribution, channel connectivity, market intelligence and revenue management solutions, eRevMax’s flexible, multi-platform solution to manage online sales and exposure, has been used by over 20,000 hotels across the world. This endorsement from Sweden Hotels will allow all member hotels of the chain to streamline their online distribution through rate shopping, channel management, reservation delivery and guest review management and expand their distribution network.

Read full story here

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ResorTime integrates with eRevMax Channel Ecosystem for seamless booking connectivity

ResorTime, the leading timeshare condo rental reservation site, has integrated with eRevMax the leading provider of online distribution solutions, to further expand connectivity options available to its fast growing portfolio of resort and hotel partners. Accommodation providers connected with ResorTime will now be able to make immediate ARI (Availability, Rates and Inventory) updates on the channel through eRevMax’s RateTiger solution.
Jeff Farr, Vice President, ResorTime, said “We continue to deploy new technologies that enable our guests and lodging partners to find each other, allowing us to deliver better rates and services to both segments. This integration helps our partners reduce their reaction time to constantly changing market demands.” ResorTime’s improved connectivity to eRevMax’s hotel customers is an opportunity to tap new partners thereby increasing supply and reach.

One of the leading timeshare condo in U.S, ResorTime offers its services to more than 900 resorts located in top destinations throughout the U.S., Mexico, Caribbean, and Canada, making it one of the largest condominium rental services. With this new partnership with eRevMax ResorTime will be able to manage their ARI more effectively through the eRevMax Channel Ecosystem.
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Spa & Golf Resort Weimarer Land Selects eRevMax for maximising online sales

The four-star-superior hotel Lindner Spa & Golf Hotel Weimarer Land, a luxury hotel brand in Germany, has selected eRevMax to streamline its online distribution. The property, is using CONNECT by eRevMax to ensure real-time connectivity between the property and online travel agents, meta-search agencies, travel agents and corporate clients.


“eRevMax solutions give instant control over yield management, allowing our properties to handle more product types while automating the distribution process. We were able to identify the best producing websites, while also improving our overall online booking,” said Mark A. Kühnelt, General Manager, Spa & Golf Resort.

Opened in 2013, the 160 hectare complex, including a 36-hole-golf course Lindner Spa & Golf Hotel Weimarer Land offers 94 rooms on 5 channels. From now they can utilize eRevMax’s superior connectivity with over 100 global and regional distributors including OTAs, Tour Operators and Wholesalers to reach out to new markets.

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Channel management is fundamental to hoteliers

Recent drops in currency value, increasing flight prices and recession-related job uncertainties have had a significant effect on the travel industry. Not only are fewer people travelling, but those who travel are becoming more budget conscious. Effective channel management can assist hoteliers with both issues – by increasing visibility and allowing for variable rate changes between seasons. Surveys suggest that the average hotel chain manages four separate third party channels, yet a failure to standardise data across the board can have negative effects. For effective channel management, an automated system is the preferred choice over manual upkeep, especially when increasing channel usage.

Today consumers compare rates in multiple price comparison websites and booking channels and selects lowest available rates of all. With channel manager revenue managers can more accurately forecast consumer behaviour and take effective pricing decisions for more online revenue. The challenge for many hoteliers in managing multiple channels to ensure accurate rates and inventory allocation to optimise each channel is very difficult. But with channel manager like RateTiger it becomes easier for hoteliers to take more effective pricing decisions.

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Auris Hotels Partners with eRevMax for Superior Distribution and Visibility

Auris Group, a Dubai-based hotel chain with luxurious properties throughout the Middle East, has recently completed a two-way integration with eRevMax that allows them to update rates and rooms inventory automatically through eRevMax’s Connect distribution system. This integration is done at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability.


One of the largest groups in the Middle East Auris preeviously had been managing channels and booking processes independently, but with hoteliers across the Middle East collectively encouraging tourism, particularly to areas such as Dubai and Abu Dhabi, this was no longer a suitable option. Auris Managing Director Hatem Gasmi, reports that Connect has made it possible to meet new and improved business objectives that includes increased visibility and marketing for their pipeline projects.
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Improve direct booking through incentives

Mega online travel agencies are costly distribution channels for hoteliers. Hoteliers suffer from huge amount of revenue loss due to the high commissions charged by the Online Travel Agencies i.e. from 10-25 percent. So how can hotels bring customers to their own website for direct bookings instead of visiting an OTA?  A recent survey conducted among 2500 customers by Software Advice finds the answer:-
If a hotel wants to implement your suggestions on offering a free room upgrade or any other perk, how and when should they do this?
Our survey showed that consumers don’t agree on what free room upgrade they prefer, so it’s best for hotels to have a variety of room types available. This upgrade should be promoted to travelers at every possible chance: social media channels, the hotel’s booking page, within hotel marketing emails and other materials.
Is it really cost effective to offer a traveler a free room upgrade just to get them to book direct, saving the hotel the 10-20% OTA fee?
An upgrade to a room with a better view shouldn’t cost the hotel much, but the cost effectiveness of offering a room with a kitchenette, balcony or living room will depend on the particular hotel’s availability, rates and season. Even if the incentive costs as much as the OTA commission, the hotel has an opportunity to delight the guest and drive brand loyalty.
Even though a perk like free room service wasn’t the most popular incentive, do you feel it could still convince travelers to book direct?
I think free room service is a strong incentive for consumers to book directly, as the results showed that travelers are highly motivated by offers of food and drinks. Food is also a relatively low-cost offer for hotels.
Should hotels take the traveler’s age into consideration before offering perks like these, or even certain kinds of perks for certain age ranges?
In general, perks for free food and drinks should be effective for all ages, but different types of gift cards can be more effective for different ages. For example, our survey shows an older couple might respond better to a gift card for a local restaurant, while younger travelers could be more convinced by a gift card for a local theme park.
Were you surprised by any of the survey results?
I think it’s reasonable to expect people to be motivated by food and drinks since dining is such an important and often expensive aspect of traveling. However, I was surprised that the results for the most convincing room upgrade were split so evenly.
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Sailing to the Utopia – with young minds

The last few months have been exciting times for the eRevMax CSR team. Lot of activities and engagement have motivated the kids and us and brought out new facets in our persona.
eRevMax tied up with Hypokrites, a renowned Kolkata based theatrical group, to groom the children to present a play at ‘Porjas’ – an annual play festival. January saw exhaustive preparations with members from eRevMax and Hypokrites involved with moulding the children and making them stage-ready.

Beginning of February saw the participant children delivering a beautiful and fun play titled “Ghoom Ghoom Class Room”  showcasing children sleeping in a classroom dreaming about their aspirations and then waking up to harsh realities of life. I played the role of a school teacher who motivates the children to pursue their dreams with fervor – this fills them with determination to achieve their goals in life. The play ends on a happy note showing their dedication and pursuit of excellence in their chosen fields.











The idea of the whole exercise was to groom the children, expose them to performing arts while at the same time inspiring them to dream and continue to believe ‘I Can’.

Further we also conducted a drawing competition for the children this month and were pleasantly surprised by their creativity. Here are the winning three drawings showcasing daily life in a village setting – 


These activities have definitely added more depth to my thought process and a new dimension to my life. It’s an enriching experience working with these children, sharing their dreams and encouraging them to attain those dreams.
I invite all of you to join our CSR initiative and bring a difference – in our own way!

Ranadeep Mitra is a Project Coordinator at eRevMax and works closely with the Integration teams to help coordinate ongoing projects. Ranadeep can be reached at ranadeepm@erevmax.com

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eRevMax Channel Ecosystem connects with leading Japanese OTA for deeper integration

Rakuten Travel has become the first Japan-based OTA to partner with eRevMax, utilising the ARI abilities of both RateTiger and Connect to offer greater opportunities to their clients. Rakuten Travel had noticed the changing trends within the travel industry particularly that travellers are now looking for more choices, competitive rates and last minute deals. This integration is become the part of Rakuten Travel’s global expansion says company president Takanobu Yamamoto.

The largest online hotel reservation website of the Japan, Rakuten Travel, currently connected with over 80,000 hotels worldwide including approximately 30,000 hotels in Japan, will be able to gain access to broader products and more availability, improve booking conversion and increase revenues as part of its growth plans across South East Asia, USA and Latin America.

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Singgasana Hotels and Resorts partners with eRevMax to ride the online wave

Singgasana Hotels and Resorts, a leading property chain in Indonesia, has recently completed integration with eRevMax’s RateTiger Suite to help them modernise and revolutionise the way their guests make bookings and reservations. Before this integration, offline communications were responsible for the majority of bookings at Singgasana hotels. The Group were looking for a superior channel manager at a time when Indonesia is expected to be the fastest growing travel market in APAC region by 2015.

Due to the sudden rise in demand for online access, the company sought out a channel and ARI management system to meets their growing needs, and it’s come at just the right time and RateTiger perfectly suits their demand. Corporate Digital Marketing Manager Ivana Novida has found that RateTiger has helped the company to add ‘new channels to increase visibility’.





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Russian hotel OTA Travel.ru (Oktogo) integrates with eRevMax for advanced XML connectivity

Travel.ru, Russia’s largest OTA, has recently completed a two-way integration with eRevMax in order to provide their users with greater flexibility, improved visibility, and more efficient and effective booking processes. Maintaining a portfolio of 350,000 hotels across the globe, Travel.ru had identified issues relating to outdated rates and properties being overbooked simply due to the difficulties in overseeing such a large number of properties. CEO Marina Kolesnik sought out an easy-to-use, cost effective solution to tackle these problems head on, whilst also providing users with additional benefits, most notably eRevMax’s Reservation Delivery Service, which transfers online bookings through the OTA directly to the hotel’s internal PMS.