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eRevMax Channel Ecosystem connects with leading Japanese OTA for deeper integration

Rakuten Travel has become the first Japan-based OTA to partner with eRevMax, utilising the ARI abilities of both RateTiger and Connect to offer greater opportunities to their clients. Rakuten Travel had noticed the changing trends within the travel industry particularly that travellers are now looking for more choices, competitive rates and last minute deals. This integration is become the part of Rakuten Travel’s global expansion says company president Takanobu Yamamoto.

The largest online hotel reservation website of the Japan, Rakuten Travel, currently connected with over 80,000 hotels worldwide including approximately 30,000 hotels in Japan, will be able to gain access to broader products and more availability, improve booking conversion and increase revenues as part of its growth plans across South East Asia, USA and Latin America.

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Russian hotel OTA Travel.ru (Oktogo) integrates with eRevMax for advanced XML connectivity

Travel.ru, Russia’s largest OTA, has recently completed a two-way integration with eRevMax in order to provide their users with greater flexibility, improved visibility, and more efficient and effective booking processes. Maintaining a portfolio of 350,000 hotels across the globe, Travel.ru had identified issues relating to outdated rates and properties being overbooked simply due to the difficulties in overseeing such a large number of properties. CEO Marina Kolesnik sought out an easy-to-use, cost effective solution to tackle these problems head on, whilst also providing users with additional benefits, most notably eRevMax’s Reservation Delivery Service, which transfers online bookings through the OTA directly to the hotel’s internal PMS.


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eRevMax to host TigerTime at ITB Berlin for hoteliers

eRevMax, the leading hospitality technology & solutions provider of channel management and connectivity solutions, RateTiger and Connect, hosted its signature TigerTime session with the major Asian OTAs at ITB Berlin. The distribution provider will share valuable insights how to capture fair share of bookings in the emerging markets from the key online distribution players in the Asia region. Asia has ousted Europe to become the world’s biggest travel market. TigerTime session will be held with major Asian OTAs Rakuten, Wotif and Agoda.

Until recently, there was very little need to ensure visibility within Asia – a continent known for their preference of more traditional ways. However, with almost half of Asian travellers now citing the web as their number one method for travel booking, there has never been a more important time for hoteliers to branch out.
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TouristOnline integrates with eRevMax for seamless connectivity

TouristOnline, a major online booking provider in Denmark, has recently completed two-way interface integration with eRevMax. The reason for the integration was twofold. Firstly, eRevMax’s leading software has been implemented to assist TouristOnline in expanding their services, not just throughout Denmark and Scandinavia but also across Europe. TouristOnline will also get benefit from eRevMax’s Reservation Delivery service, which facilitates automatic transfer of reservations data booked through their various hotel booking portals like TouristOnline.dk, Hotel.dk, visitdenmark.com directly to the hotel management systems (CRS/PMS). 

Secondly, the software has been introduced as a way of reducing the need for manual update from the user end. Following the 2-way XML interface certification with eRevMax, TouristOnline joins the eRevMax Channel Ecosystem, whereby all hotel booking sites within the group gain access to broader inventory of hotel product, will see improved booking conversion on existing accounts and expects to realize increased revenues as part of its growth plans across Europe.

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FITUR to witness TigerTime by eRevMax

Earlier this year, eRevMax hosted its signature TigerTime at the FITUR International Tourism Trade Fair in Madrid in associate with World Independent Hotel Promotion (WIHP) and Ostrovok, Russia’s largest accommodation provider. Recently eRevMax partnered with WIHP to offer metasearch services to the hotels in to help hoteliers generating more direct bookings. At stand 8B19 Martin Soler of WIHP presented how can hotels lessen their dependency on OTAs by connecting to metasearch sites.
TigerTime by eRevMax is the perfect platform for hotels and OTAs to present their value proposition to a varied set of attendees. It helps them to showcase how hoteliers and OTAs can benefitted from advanced XML connectivity and how they can reach out to the diverse client base. Apart from being a great branding exercise, this platform put them directly in touch with key decision makers who can understand the value of networking.
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TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs

While WTM ended a month back, we are still recovering from its success. The TigerTime sessions we organized with leading OTAs proved to be a hit at WTM 2013. The sessions generated significant interest among the travel industry with a ‘standing room only’ turnout.

Agoda, GTA and Ostrovok – all part of the eRevMax Channel Ecosystem – delivered relevant presentations to hoteliers looking for superior connectivity, new distribution markets and updates on new technology developments.

“TigerTime by eRevMax was the perfect platform for us to present our value proposition to a varied set of attendees. It helped us showcase how hoteliers can benefit from our advanced XML connectivity and how they can reach out to our diverse client base. Apart from being a great branding exercise, this platform put us directly in touch with key decision makers who can understand the value of our offerings and with whom we can take our business forward,” said Pavel Babenko, Director for International Markets, Ostrovok.

Here is a sneak peek into some interesting moments captured from WTM 2013


Read the full story: TigerTime by eRevMax turned out to be a hit with hoteliers and OTAs