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Hotel Tech News – July 2021, Week 5

RateTiger Hotel Channel Manager integrates with Simplotel, Updates from Google Hotel Ads, Booking.com and Expedia as well as Europe hotel occupancy recovery

RateTiger and Simplotel host joint webinar to showcase how hotels can accelerate direct bookings through hotel e-commerce

The two hotel technology leaders will be hosting a joint webinar on 12th August 2021 at 12pm IST to showcase how hoteliers can drive direct bookings and expand their revenue goals. The discussion will cover modern techniques and distribution tips that hotels can utilize to grow direct website bookings.

Register Now – https://rb.gy/gjqpmk

New York City hotels on the rebound

Weekly demand for hotel rooms in New York City reached its highest level since the start of the pandemic, with over 481,000 room nights sold the week of July 12.

https://www.businesstravelerusa.com/business-traveler-usa-story/new-york-city-hotels-on-the-rebound/

“Check-in date” multiplier now available on Google Hotel Ads.

The new feature allows hotels to work with a more familiar format which OTAs also use: by check in date.

https://www.mirai.com/blog/the-much-anticipated-check-in-date-multiplier-now-available-on-google-hotel-ads/

STR: U.K. leading Europe in hotel occupancy recovery

Demand is almost exclusively leisure-driven as the U.K. has benefitted from a successful vaccination program, a phased reopening and improved travel sentiment overall.

https://str.com/press-release/str-uk-leading-europe-hotel-occupancy-recovery

Price no longer primary driver of travel decisions

New research from Expedia Group reveals shifting views on travel, including positive sentiment on vaccine passports, increased budgets, and an enduring demand for safety and financial security.

https://welcome.expediagroup.com/content/dam/marketing/welcome2eg/published-assets/whitepapers/traveler-value-index-report/EN_Traveler_Value_Index_2021.pdf

Booking.com wants to become the ultimate intersection between payments and travel

The company’s new fintech unit integrates with loads of alternative payment providers, making it easier for bookers to book, and taking pressure from hotels.

https://www.benzinga.com/fintech/21/07/22160664/booking-com-fintech-lead-unpacks-payments-pivot-vision-to-refine-travel-experience

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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protel integrates with eRevMax for seamless online booking connectivity

protel hotel software and eRevMax today announced the successful integration of eRevMax’s two-way XML gateway Connect with protel’s property management system (PMS), offering hotel end-users a wider distribution platform to help increase online exposure and bookings.
Katja Möller-Osthues, Director of Sales at protel, commented: “The integration with eRevMax is a win-win partnership as we aim to help our hotel clients improve operational efficiencies while enhancing distribution reach.”

Hotels using protel’s PMS product range including SPE (Single Property Edition) and MPE (Multi Property Edition) will benefit from updating rates and inventory on a diverse mix of online distribution channels directly from their hotel system in real-time. The secure XML connection will ensure live rate and inventory updates as well as booking data retrieval, thereby keeping the hotel PMS updated at all times.

Click Here to read the full story.

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Newshound: Trends and Reports – Hotel Online Distribution


2011 Year-End Hotel Technology Review

Well, it wasn’t the year we’d hoped for; initial optimism that we were at last coming out of the recession was replaced by reminders that there was still a long way to go. Nevertheless, many properties took advantage of slow business to upgrade their systems and lay the foundations for more efficient operations once traffic does return, and equally as many vendors enhanced their systems for greater integration and flexibility.

Poor e-commerce results drive travel agents to social media strategies

Travel agencies’ use of the Web has changed dramatically since they began putting up websites in the 1990s. No longer are most agencies trying to drive online bookings and lead generation. Today’s agents are focused on using Web 2.0 and social media for networking and marketing.

Social media has strong impact on brand perception and sales

According to Ogilvy’s recent study “Does investing in social media create business value?” social media indeed has a strong impact on sales as well as brand perception. Integrated social media (social content + one or more channels) exposure is linked with significant increases in spend and consumption. For example, social media + PR exposure was associated with a 17% spend increase compared to the prior time period without these.

Revenue-management resolutions for 2012

For many revenue managers, the primary goal in the year ahead is the same as it was during 2011: raise rates.

It’s something with which the global hotel industry has had only moderate success. Through November 2011, the Americas region posted a 3.9% increase in average daily rate in dollars, according to STR Global, sister company of HotelNewsNow.com.

“The Asia travel landscape still remains robust and dynamic”

Asia’s travel market is growing steadily despite facing tougher market conditions and a global economic slowdown, says Robert Bailey, president and CEO of Abacus International. Bailey also lists his top 5 travel trends for 2012.