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The Rise and Rise of Mobility: how it is Changing World Travel – Part 2

Mobile Specific Promotion

True, that a large section of mobile bookers are last-minute guests, but does that mean it’s a channel to sell distressed inventories at a discounted rate? Hardly so. The fact that it’s primarily a last minute distribution channel should be a good enough reason for hotels to hold on to their last-minute best available rate. Treat mobile as a high demand channel and create promotions dedicated to this channels to grab instant attention of your guests.

Smart Pay

The days of carrying your wallet and paying through cash are gone. Paying in mobile sites or within the apps has become easier with Apple Pay- with a single touch. With iPhone, Apple Watch or iPad travelers can pay with breakthrough contactless payment technology within a unique secure gateway. With 62% smartphone users using mobile device for their travel planning, travel biggies are warming up to online wallets to this segment.


Utilize geo-location data

According to Google, geo-location data is going to be the key differentiator between mobile and desktop web. Providing information relevant to your guest’s location will help you to reach out to them more appeal which will lead to higher conversion.


2015 is likely to be year of mobile in travel industry and that is the reason major travel players have come to consolidate in the mobile sector and combine services for a cohesive planning and booking experience. 
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RateTiger News

Global Hotel Exchange Utilizes RateTiger Effect

On Tuesday, a new, independent OTA announced a strategical alignment with RateTiger. Global Hotel Exchange, a cost free distrubution channel for hotels to launch in January, will leverage the power of global hospitality technology provider Rate Tager and eRevMax. Set to go live in January of 2012, Global Hotel Exchange (GHX) was founded by Tom Magnuson, CEO of Magnuson Hotels, the largest independent hotel group in the world. As part of the strategic move, GHX gains access to over 20% of the UK hotel market, not including the strength of Magnuson’s other 2,000 hotels in the US and across the UK.
http://www.argophilia.com/news/ratetiger-effect/24140/

WTM: 2011 Money Generation Machine

Travel Daily News reported this morning, the start of this week’s World Travel Market in London, the leading worldwide travel industry event, welcomed some 183 new exhibitors for 2011. From national tourism boards, destination management companies, to technology entities and beyond, ExCeL, London is the place to be November 7 through 10.
http://www.argophilia.com/news/money-generation-machine/24135/

WTM Travel and Online Technology region prepares for more visitors and buyers

World Travel Market, the leading event for the global travel industry, reveals that the number of pre-registered visitors interested in technology and online travel for WTM 2011 is already 13% up on the previous year.With a week to go until the event launches on Monday 7 November, the improvement on last year is likely to increase further.
http://www.incentivetravel.co.uk/shows/4013-wtm-travel-and-online-technology-region-prepares-for-more-visitors-and-buyers

JacTravel embraces hotel channel management

Travel wholesaler JacTravel has launched a new channel management service for its hotel partners to address what it says it has identified as an important growing market. Commercial manager James Blackmore has been appointed to head up the service and partners already signed up include RateTiger, TravelClick, Figaro, and A&O Hotels and Hostels. Channel management has taken off in recent years with some firms reporting double digit growth in sales and triple digit growth in usage, according to JacTravel. Sascha Hausmann,  chief executive of eRevMax, which owns RateTiger, said: “Channel management is becoming an essential technology to more efficiently and accurately manage the multiple sales channel landscape of the internet. Over the past two years we have seen an increase of over 150% of channel updates processed per month.”
http://www.travolution.co.uk/articles/2011/10/14/5103/jactravel-embraces-hotel-channel-management.html


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Hoteliers ‘up their game’ through SimpleDistribution

Australian hoteliers can now improve the management of online bookings and better target global travel markets with the arrival of integrated rate shopping, channel management and hotel and flight booking engine provider SimpleDistribution.

SimpleDistribution will remove the complexities of selling online and enhance visibility, exposure and revenue from the Internet. Before processing rate and availability updates, hotels can price shop theirs and competitors’ rates to assess optimal product prices for excellent positions across Online Travel Agents. The web-based channel manager simultaneously and in real-time updates the hotel’s selected multiple sales channels and roomtypes with rates, restrictions and room availability.


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Newshound: Trends and Reports – Hotel Online Distribution


Small Independent and Boutique Hotels – Online Marketing and Strategic Revenue Management Levels the Playing Field!

There is no online marketing and revenue management potential without the GDS. Customer buying habits dictate that there has to be that connectivity to make a reservation and receive confirmations online instantly.
http://www.wiredhotelier.com/news/154000473/4052123.html

Understanding the ‘Micro-Tripper’ Trend

The Micro-Tripper—short-term, purely spontaneous travel enabled by the flash-sale, group buying, and private-travel sale start-ups, the new leisure travel market segment is on the rise. The new social e-commerce travel companies are not intruding upon the OTA’s business but are, in essence, capturing an undiscovered new segment of the travel market that I call the “spontaneous micro-tripper”.
http://www.eyefortravel.com/news/europe/understanding-micro-tripper-trend

Indian hotel industry expected to touch Rs 230 billion by 2015: Cygnus Business Consulting and Research

The Indian hotel industry is expected to reach Rs 230 billion by 2015 with a Compound Annual Growth Rate (CAGR) of 12.2 per cent, according to a report published by Cygnus Business Consulting and Research entitled, ‘Industry Insight- Indian Hotel Industry.’
http://www.hospitalitybizindia.com/detailNews.aspx?aid=11176&sid=41