Small Independent and Boutique Hotels – Online Marketing and Strategic Revenue Management Levels the Playing Field!
There is no online marketing and revenue management potential without the GDS. Customer buying habits dictate that there has to be that connectivity to make a reservation and receive confirmations online instantly.
Understanding the ‘Micro-Tripper’ Trend
The Micro-Tripper—short-term, purely spontaneous travel enabled by the flash-sale, group buying, and private-travel sale start-ups, the new leisure travel market segment is on the rise. The new social e-commerce travel companies are not intruding upon the OTA’s business but are, in essence, capturing an undiscovered new segment of the travel market that I call the “spontaneous micro-tripper”.
Indian hotel industry expected to touch Rs 230 billion by 2015: Cygnus Business Consulting and Research
The Indian hotel industry is expected to reach Rs 230 billion by 2015 with a Compound Annual Growth Rate (CAGR) of 12.2 per cent, according to a report published by Cygnus Business Consulting and Research entitled, ‘Industry Insight- Indian Hotel Industry.’