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The Week, That Was – August 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Online Travel in LATAM

Do you know the most productive online travel channels in LATAM? Improve your online revenue by selling on the right channels with RateTiger.

Read further to know more –  https://www.erevmax.com/blog/?p=539

Abasto Hotel experiences 65% revenue growth with RateTiger Channel Manager

Abasto Hotel Buenos Aires, a property in Argentinian capital, has improved its online sales by over 80% leveraging eRevMax‘s gold standard of connectivity with leading OTAs.

Are you looking to expand your hotel channel connectivity?  https://www.erevmax.com/blog/?p=542

Online accounts for 80% of under-30s travel bookings, OTAs dominate (for now)

The New Horizons IV report found more than 80% of bookings were made online by under-30s in 2017, with an increasing number of bookings being made on mobile devices and through social media channels.

https://www.tnooz.com/article/youth/

What Are Bumper Ads And Why Does Your Hotel Need Them?

Bumper ads are the 6 second video formats that are saving the longest 30 seconds of any consumers time. However, it is not just consumers that should be praising them to the skies. They can provide your hotel with countless benefits, including high impact brand building.

https://blog.netaffinity.com/what-are-bumper-ads-and-why-does-your-hotel-need-them/

What hotels need to know about evolving metasearch distribution trends

Metasearch engines (MSEs) hold the promise of helping hotels increase their share of direct bookings. For any hotel or chain to pursue a direct booking strategy, the MSE channel needs careful planning and consideration.

https://www.phocuswire.com/Fornova-global-metasearch-trends

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The Week, That Was – July 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Hotel GDS Description – how to get it right?

The GDS still is, and will most likely remain, a noteworthy channel for ARI distribution and reservations for hotels. Both recreation and corporate travel operators utilize it to search and book hotels. Numerous OTA sites likewise utilize the GDS for room stock. Hence, it is critical that your hotel is available on GDS.

https://www.erevmax.com/blog/?p=531

Expedia: The travel trends of Latin American consumers

Most Latin American travelers are more likely to spend their travel budgets on domestic trips, according to a study from Expedia Group Media Solutions.

More than 50 percent of Latin American travelers use online travel agencies (OTAs) during the trip planning process, ahead of airline, hotel or destination websites. Forty-nine percent of travelers book their trip on an OTA – the strongest conversion from planning to booking among Latin American travelers. More than half use their smartphone when looking for travel inspiration and more than one-third conduct travel research on their mobile device. Unsurprisingly, mobile usage spikes in-trip, when more than 75 percent of Latin American travelers utilize their smartphone.

http://hotelnewsnow.com/Articles/287311/Expedia-The-travel-trends-of-Latin-American-consumers

Open pricing: A new strategy for maximising hotel revenue

Open Pricing is changing the way that hoteliers set hotel room rates. For properties from large to small, it has the potential to increase revenue and forever change hotel revenue management practices. So, how does it work? Is it a good fit for you? If you wanted to try it, where would you start?

Read on to find out more- https://suite.booking.com/blog/hotel-revenue-management-pricing-strategy-basics/

How independent hotels extend peak seasons

Independent hotels around the U.S. are boosting business outside of peak season through special events and promotions. Whether it’s a hotel that’s open year-round or one that’s only open a few months during the year, hoteliers and sales-and-marketing experts at independent hotels have found ways to bring in business beyond their peak season.

http://hotelnewsnow.com/Articles/287492/How-independent-hotels-extend-peak-seasons

What does the future hold for hotel booking websites?

The hospitality industry is regularly changing and hotel booking websites are no exception. Observing the current changes in the OTA market can give us a clue on what will it look like in the future.

https://insights.ehotelier.com/insights/2018/07/27/what-does-the-future-hold-for-hotel-booking-websites/

Google on why consumers like to know more before they travel

Google, which derived the insight by analyzing search trends as well as speaking to consumers, says that building anticipation, boosting confidence around traveling to somewhere new and stretching budgets are the primary drivers for consumers wanting to know more before they go.

https://goo.gl/ukWC8y

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https://goo.gl/3gKUJZ

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The Week, That Was – July 2018 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Expedia says packages are better for hotels than room-only

Hotels are achieving higher average daily rates (ADR) from consumers who book packages rather than just rooms, according to data from Expedia Group.

The online travel giant said consumers buying packages paid around 30% more in ADR than those making standalone hotel bookings.

https://www.tnooz.com/article/expedia-says-packages-are-better-for-hotels-than-room-only/

 Indian budget hotel endorses RateTiger Channel Manager for online distribution

Kolkata based IndiSmart Hotel has endorsed RateTiger for simplifying online distribution. The property has been using eRevMax’s cloud-based Channel Manager and Shopper for managing their online sales channels and has improved their business operational efficiency.

https://goo.gl/gyX3Jr

Hotels.com launches hideaway hotels category

Hotels.com has introduced the Hideaway Hotels category in response to a lift in bookings in the last two years, with a 60% spike in guests leaving positive reviews for off-the-grid hotels.

https://goo.gl/N3SCFX

Is hotel luxury dead?

When hotel discount brokers offer “luxury” accommodations at $49 a night, as occurred during the recent Independence Day holiday, does the word “luxury” have any useful meaning?

Read the interesting article: http://exclusive.multibriefs.com/content/is-hotel-luxury-dead/travel-hospitality-event-management#When:13:51:00Z

 How Booking.com is trying to solve travel’s pain points

The CMO of Booking.com explains how the company is trying to ease some of those unhappy surprises. Learn more about it by watching the video.

https://goo.gl/4AoyiF

Google tests location tab for hotel knowledge panels

Google is testing a new location tab and section within the hotel knowledge panels. The location tab contains information that tells you what is around the hotel, including sections such as highlights, top sights and a getting-around section.

https://goo.gl/v4eKcn

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The Week, That Was – July 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Argentinian Booking Engine

We are glad to introduce our new Argentina based Booking Engine partner –  Div-it. Connect and manage your hotel booking engine via  RateTiger and Connect platforms for seamless channel management.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/july2018-erevmax-integration-with-argentinian-booking-engine.html

Google Hotel Ads joins Google Ads

Google Ads has introduced a new campaign type designed to help hotel marketers better manage their advertising. In addition, there will be a new “Hotel Center” in Google Ads to simplify the management of hotel price feeds.

https://www.blog.google/products/ads/hotel-campaigns/

Why Hotels need Channel Manager?

A channel manager helps you to implement yield management techniques effectively i.e. to sell the right room at the right time at the right price on the right channel.

https://www.erevmax.com/blog/?p=503

 lastminute’s Travel People builds up suite of marketing products

Our partner lastminute.com launched its advertising platform Travel People which allows clients to advertise across lastminute’s five brands, including lastminute.com, Rumbo, bravofly and Volagratis, as well as working with nine external sites run by partners through its Travel Alliance consortium.

Read the interesting story: https://www.tnooz.com/article/lastminutes-travel-people-builds-up-suite-of-marketing-products/

Why hotel brands and franchisers secretly love OTAs

What really matters most to the brands is getting their hotels to produce more revenue. The more revenue the better.. Now OTAs are the ones who are giving immense revenue to hotel industry.

https://insights.ehotelier.com/insights/2018/07/13/why-hotel-brands-and-franchisers-secretly-love-otas/

Day of the independents – why chains are seeing tech-savvy competitors celebrate

As competition among hotels remains heated due to new construction and market saturation, independent hotels continue to thrive and outpace chain hotels.

This is taking place in both growth and their average daily rate (ADR).

https://www.phocuswire.com/Rise-of-independent-hotels

Revenue management adapting to predictive pricing tools

It’s a constant back-and-forth: Hoteliers will always try to get the highest rate possible, and in return, guests will always try to figure out a way to pay the lowest amount possible.

As technology in the travel industry advances, guests are finding an advantage in the evolution of predictive pricing tools, such as those offered by Google Travel or apps like Hopper, which predict future hotel room rates to tell guests whether they should book now or wait until the rate lowers.

http://www.hotelnewsnow.com/Articles/287265/Revenue-management-adapting-to-predictive-pricing-tools

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – July 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

VHP Announces Connectivity Integration with RateTiger
Manage your online sales channels directly from one of APAC’s largest PMS, via RateTiger HotelChannelManager. Experience 2-way seamless hoteldistributionconnectivity for distributing rates and inventory to channels and getting reservations back into the PMS – all managed from the PMS interface.

https://goo.gl/SXFjEd

China’s travel tech companies make steady progress with AI
Use cases of artificial intelligence are being refined as Chinese technology companies become sophisticated with the handling of massive data volumes, crafting advanced algorithms and embrace improvements in computing power and storage. The application of AI is being used in improving the efficiency of traditional travel agents by working out a customized trip itinerary in a matter of seconds, recommending add-ons based on the traveler’s previous bookings or recent trip planning behaviors and curbing payment-related fraud.

https://www.tnooz.com/article/ai-travel-use-cases-china/

Next generation of travel tech leaders
The current crop of leaders of the industry were brought up on the early days of ecommerce. They created and integrated many of the systems and processes that are second nature today to how the online sector works. The next generation of industry leaders are digital natives, as the phrase goes, potentially giving them a different perspective on it all. Check out this video that discusses current issues and tips from the industry elders.

https://www.phocuswire.com/Video-young-leaders-travel-technology

Who are the biggest innovators in hospitality?
Ecole hôtelière de Lausanne put six innovation scenarios to test and asked hospitality industry executives what scenario(s) were more likely to take place in their organization within the next three to five years. Download the full report to know about the test.

http://hotelmarketing.com/index.php/content/article/who_are_the_biggest_innovators_in_hospitality

Economist: Hoteliers should prepare for a downturn
While the outlook shared by many hoteliers has remained relatively upbeat as the hotel industry has enjoyed a prolonged up-cycle, at least one economist warns that the good times probably won’t last much longer.

http://www.hotelnewsnow.com/Articles/287183/Economist-Hoteliers-should-prepare-for-a-downturn

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https://goo.gl/3gKUJZ

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The Week, That Was – June 2018 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club highlights OTA duopoly in American Online Hotel Booking Space
HospitalityUnited.Club presents ebook on ‘USA Travel Trends 2018’ highlighting key travel metrics and indicators in the region.

Click  https://goo.gl/UM8foa to download the ebook.

Hotel booking websites told to stop ‘one room left’ warnings
Hotel booking websites have been told to stop “one room left” warnings designed to pressure holidaymakers into booking, under a crackdown by competition watchdogs.

https://goo.gl/8Yvw6V

Watchdog takes aim at hotel booking sites
Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said.

https://www.bbc.com/news/business-44633411

A Few Friendly Suggestions for Modern Hoteliers
The state of hospitality is indeed strong, but there’s always room for a few nips, tucks, and optimization. Here are a few ideas that modern hoteliers can crib from.

https://skift.com/2018/06/19/a-few-friendly-suggestions-for-modern-hoteliers/

eDreams Odigeo hits record revenue milestone
Our partner  eDreams Odigeo has reached €500 million in annual revenue for the first time in its history, crediting growth in mobile as a significant factor.

https://www.phocuswire.com/Edreams-Odigeo-results-2018-full-year

Europe Travel Launch 2018: WIHP Hotels
The platform connects hotel CRSs and channel management tools to the main hotel search engines such as Trivago, TripAdvisor, Kayak, Skyscanner and Google.

https://www.phocuswire.com/Launch-focus-WIHP-Hotels

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – June 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HITEC: Industry must think holistically about tech
A panel of top-level executives speaking at the Hospitality Industry Technology Exposition & Conference said the hotel industry has to adopt more broad technology solutions that work together.

http://www.hotelnewsnow.com/Articles/286985/HITEC-Industry-must-think-holistically-about-tech

Travelers losing interest in home-sharing, Google gaining ground as travel resource
For all the chatter of Airbnb stealing scene time away from hotels, traveler interest in home-sharing seems to be waning. According to MMGY Global’s Portrait of American Travelers study, which surveyed nearly 3,000 US adults that have taken at least one trip over the past 12 months, just 33% of respondents are interested in sharing economy accommodations, down from 41% in 2017 and 37% in 2016.

https://www.phocuswire.com/MMGY-Global-portrait-of-american-travelers-2018

How strategic use of technology drives guest loyalty and hotel revenue
Technology is creating new opportunities and challenges for hospitality brands, and the ones that use it effectively will be rewarded with a loyal following of guests and, ultimately, more profits.

https://www.phocuswire.com/HITEC-CEO-technology-panel

Google: Travel’s closely watched obsession
Google’s entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Since the very beginning, Phocuswright has carefully tracked the evolution of Google travel products and their growing role in travel’s search-shop-buy funnel.

https://www.phocuswire.com/Google-travel-obsession

How hotel managers can generate profits above and beyond owner’s expectations
There is a lot happening in 2018 that hotel owners should be happy about. After the best Q1 on record earlier this year, it is shaping up to be another stellar year in hospitality with demand (2.4%) outweighing supply (2%); occupancy increasing by 0.4%; ADRs growing by 2.6%; and RevPAR increasing by 3% (STR, PWC).

https://www.hebsdigital.com/blog/hotel-managers-generate-profits/

How RevPAR growth translates into profits
Hotel profitability is the primary measure of success for hotel owners, managers and operators. However, revenue and top-line data continue to be the focus of the industry.

One major reason for this is the availability of revenue-per-available-room data, which is directly linked to the success of STR at aggregating rooms revenue data across a substantial portion of the industry. Alternatively, profitability data is much more difficult to amass because hotel ownership and management groups are much more fragmented than hotel brands.

http://www.hotelnewsnow.com/Articles/286892/How-RevPAR-growth-translates-into-profits

Amazon’s latest focus on hotels comes via Alexa
Amazon is launching a new service for hotels to introduce its voice-controlled assistant Alexa for guests to use in their rooms. Alexa for Hospitality will allow hotel guests to make verbal requests through an Amazon Echo device, including room service, housekeeping and contacting the property’s concierge.
https://www.tnooz.com/article/amazon-hospitality-alexa-hotels/

Fake hotels becoming a massive issue for OTAs
The rise of fake hotels is a phenomenon that has left both consumers and online travel agents (OTAs) frustrated and out of pocket. And they’re becoming more sophisticated and believable too. In recent months, the travel industry has witnessed a tidal wave of fake chalet websites, with one website, Alps-stay.com, conning unsuspecting holiday-makers out of tens of thousands of euros.

http://travolution.com/articles/107814/guest-post-the-fake-hotels-phenomenon-targeting-otas

Connect with us for your connectivity needs to make the most of online revenue.
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The Week, That Was – June 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

 

Hotel Beacon NYC recommends RateTiger as the most effective Channel Manager
The upscale hotel has been using RTConnect for 2-way XML connectivity between its property management system and online sales channels for the last three years to effectively manage all its demand partners seamlessly.

https://goo.gl/tJt9yX

How TripAdvisor ranks hotels
Online guest reviews have become worth their weight in gold to hotels. Today, a huge 95% of people read a travel review before they book a trip, which means building a strong online reputation plays a fundamental part in attracting guests and driving bookings.

http://www.traveltripper.com/blog/how-does-tripadvisor-rank-hotels/

Securing last-minute bookings during peak season
Peak season in travel presents its own unique challenges. The article explores why deep discounting may not always be the winning recipe to secure late bookings and how thinking outside the box is necessary to maximise revenue. Every hotelier and property has to deal with peaks and troughs in demand, but if rooms need to be filled at the last-minute, being able to think beyond dropping prices and taking a more strategic approach could give you that crucial competitive edge.

https://click.booking.com/features/2018/06/04/securing-last-minute-bookings-peak-season/

Are hoteliers too skeptical of artificial intelligence?
AI disruption has already begun in the business world, and the hospitality industry should pay close attention. Hotel companies must already be strategizing about how they can take advantage of this inevitable new wave of automation and guest-experience evolution.

https://www.phocuswire.com/Hoteliers-skeptical-of-AI

How and why you have to deal with the watershed that is GDPR
The GDPR is a watershed event that will impact every business that collects personal information, wherever located, and no industry will be more impacted that the hospitality industry. Other companies can choose not to do business with EU citizens; some companies have determined that it is impossible to comply and have actually closed. That is not an option for hotels. Hotel companies need to understand the goals and requirements of the GDPR. The nature of hotels and the various data holding sources such as OTA bookings and PMS systems escalate the regulation for travel and hospitality industries.

https://ehotelier.com/global/2018/06/08/deal-watershed-gdpr/

In land of the giants, smaller OTAs find ways to grab customers
According to Phocuswright’s U.S. Online Travel Overview 17th Edition Report published in February, OTAs’ market share rose to 19% in 2017 from 17% in 2015. Booking Holdings brands Priceline and Booking.com accounted for 23% of the U.S. OTA market share last year, while Expedia brands (excluding Egencia and HomeAway) accounted for 69%.

http://www.travelweekly.com/Travel-News/Travel-Technology/Smaller-OTAs-find-ways-to-grab-customers

Connect with us for your connectivity needs to make the most of online revenue.
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The Week, That Was – June 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!


How travel brands should tackle attribution
Knowledge of your customer is a must-have, but complex journeys across multiple devices present travel brands with huge challenges. A new report from EyeforTravel investigates how to conquer attribution. Travel brands need to undertake an extensive and multifaceted approach because attribution requires capturing interactions at so many touchpoints over extended periods and from different devices.

http://www.eyefortravel.com/mobile-and-technology/how-travel-brands-should-tackle-attribution 

eRevMax announces 2-way integration with Nitesoft
The connectivity between RateTiger and Nitesoft PMS has proven to be highly reliable and easy-to-use. It means more sales and higher margins for our hotel customers. They can now exploit the full potential of a vast selection of OTAs, GDSs, Metasearch and Wholesalers available via the eRevMax Channel Ecosystem to expand visibility and revenue potential.

https://goo.gl/RdwgMr

PATA reports Another record year for foreign arrivals into Asia Pacific in 2017
With a cumulative count of 636 million foreign arrivals into the region in 2017, Asia Pacific sets a new record – according to a report released today by the Pacific Asia Travel Association (PATA). The distribution of these arrivals was such, that in terms of the destination regions and sub-regions covered in the report, Asia received the majority of these arrivals in 2017 with a 72% share, followed by the Americas with 24% and the Pacific with the remaining four percent.

https://www.hospitalitynet.org/performance/4088660.html

GDPR: Why Hoteliers Should Take the new EU Regulations Very Seriously
New EU rules on data protection – or GDPR – , seven years in the making, come/came into effect on May 25. The advice from IT experts to hoteliers is: take the new rules very seriously or risk heavy fines of up to 20 million euros or four percent of the company’s global turnover, whichever is higher.

https://www.hospitalitynet.org/opinion/4088620.html

Sojern Offers Insights on Early Summer Travel Trends Around the Globe
Sojern published its latest Global Travel Insights report, which offers a quarterly look at travel trends from around the world. Sojern’s data shows that the 2018 World Cup is a primary travel driver across Europe, the Middle East and Africa for the summer. Looking at travelers’ paths to purchase, mid-east and African tourists are opting to either return to their families following the end of Ramadan on 15th June, or they are immediately beginning to travel for the World Cup

https://www.sojern.com/blog/global-travel-trends-report-summer-2018/

Is working on vacation key to enjoying it?
Among the key findings:
⅓ of workers intend on being available to work on vacation.
For many, working during vacation helps them enjoy vacation more.
Men are 10% more likely than women to say they plan on working during vacation.
Millennials mirror the working habits of their boss when they take a vacation.
https://ehotelier.com/global/2018/05/29/working-vacation-key-enjoying/

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The Week, That Was – May 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Looking to optimize your online revenue and profits? JOIN THIS WEBINAR
Leverage advanced distribution insights and manage distribution and revenue strategies from one unified platform. Attend the webinar to know how you can get action-oriented data analytics to improve your daily workflow – Register Today

http://go.fornova.com/distribution-intelligence-meets-hospitality-os-ukna

New Launch – “The Hotelier’s Tech Stack Guide”
TrustYou has published an ebook to help hotels get insights into the most impactful hotel technologies, broken down by guest journey stage: search and booking, on-site, and post-stay phase. In this eBook, you will learn about how technology is automating and simplifying tasks; why technology is critical to attracting and retaining guests and the “good-to-have” technology extras that can take your hotel one step forward.

https://goo.gl/nZAXKw

How Google’s organic search results have become ineffective for hotels
A common complaint from hotels is that they can’t compete with keyword buying against the likes of Expedia Group and Booking Holdings (between them spent upwards of $10 billion during 2017) but research has shown just how dominant the same intermediaries are in organic search, too.

https://goo.gl/a6db6g

Are hotel operators ready for GDPR?
Hotel operators, by default, are more reliant on overseas purchases than vendors in other sectors, making it more likely that this legislation will capture hoteliers taking European bookings.

GDPR will affect now-accepted customer communication techniques they use, like cart abandonment responses, retargeting, mailing list management and staying in touch with returning guests.

https://www.tnooz.com/article/gdpr-hotels-data-protection

Connect with us for your connectivity needs to make the most of online revenue.
https://goo.gl/3gKUJZ

Thanks and have a good day!