Posted on

RateTiger joins the Spanish Association of Hotel Directors – AEDH

RateTiger, the connectivity division part of the leading hotel technology group eRevMax, provider of online connectivity tools for hotels, has joined the Spanish Association of Hotel Directors (AEDH). As a member of the association, the company will participate in the events organized by the AEDH with the aim of educating hoteliers about trends and technological innovations in the hotel sector. The company will also present its innovative solutions at the AEDH stand 10B08 at FITUR in Madrid from 23 to 27 January 2019.

Recognizing RateTiger for its technological skills, the AEDH has endorsed the efficiency of its tools, thus making RateTiger its preferred partner for the management of online channels in hotels. AEDH hotel members can take advantage of RateTiger special offer at FITUR to reduce their cost of acquiring guests online, saving time and increasing their revenue.

RateTiger is one of the most efficient online distribution and hotel management platform, currently used by more than 9000 hotels around the world. RateTiger offers XML connections with more than 450 leading OTAs and partners worldwide and regionally, achieving optimal connectivity.

“It is an honor to join forces with a company like RateTiger with such prestige in hospitality. Our goal is to be able to generate a positive impact on the hotel members of our association by providing them with state-of-the-art technology that complements their growth strategy and RateTiger is the perfect match. We strongly recommend our members to contact RateTiger to benefit from our exclusive offer for members of the AEDH,” said Manuel Vegas, President, AEDH.

“We believe that the AEDH has been doing a great job and we hope to contribute our bit to the success of the organization as a whole. The hospitality discussion and knowledge exchange sessions organized by the AEDH are very effective in helping hoteliers to better understand how to use technological innovation to maximize the revenue of their properties and improve customer service. We hope to have the opportunity to meet in person each of the members of the association,” said Samantha González, Director of Sales – Spain, eRevMax – RateTiger.

Meet Team eRevMax at FITUR in Madrid at Stand 10B08, Hall 10 from 23- 27 January 2019. Book an appointment today – https://bit.ly/2F6knJ0

Posted on

The Week, That Was – January 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Spanish upscale hotel endorses RateTiger for distribution connectivity

Hotel Guadalmedina, an upscale hotel in Spain has recommended RateTiger for stable and seamless connectivity with world’s leading OTAs. The hotel, which has been using RateTiger Channel Manager for online distribution, has improved its visibility across OTAs resulting in positive revenue and occupancy growth.

https://www.erevmax.com/blog/index.php/2019/01/spanish-upscale-hotel-endorses-ratetiger-for-distribution-connectivity/

11 uncomfortable truths about hotel revenue management

Hotel revenue management (RM) is not new and has been around for 30+ years, yet only 3% of hotels globally use revenue management technology today. The main goal of sharing these uncomfortable truths is to elevate the dialog around the importance of RM and why, as an industry, we must strive to do better in driving revenue performance using data driven insights.

https://www.phocuswire.com/Uncomfortable-truths-hotel-revenue-management

 Are you using Metasearch Channels for your hotel distribution yet?

Today, it is important for hotels to be visible on metasearch sites to increase direct bookings and visibility, thereby generating more revenue. You might be thinking – why do I need to add one more channel to my distribution mix? Here’s why –

https://www.erevmax.com/blog/index.php/2019/01/are-you-using-metasearch-channels-for-your-hotel-distribution-yet/

Airbnb Sees Increase in Hotels Using the Platform

Last year, Airbnb saw a 1​52​%​ increase in the number of rooms available on Airbnb in properties that hosts categorized as boutique hotels, bed and breakfasts, and other hospitality venues like hostels and resorts.

https://www.hotelbusiness.com/airbnb-sees-increase-in-hotels-using-the-platform/

The megatrends defining travel in 2019, according to Skift

From the rise of undertourism to blurred lines in hospitality to travelers’ demands for control, these are travel’s megatrends in 2019

Click to download the report- https://skift.com/megatrends-2019/

Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic, Pamela Whitby takes a look at how travel distribution is evolving. Although Expedia’s gross bookings continue to rise – by 11% to $2.5 billion year-over-year, according to third-quarter earnings published last week – Booking Holdings remains the biggest revenue spinner, and has the strongest operating margins (36.7% vs just 5,69% at Expedia). Meanwhile, China’s Ctrip remains the fastest growing, according to a recent report from EyeforTravel.

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Online marketplaces gaining momentum in tours booking race

The tours technology specialist says total bookings made directly via operator websites went from 79% in 2017 to 67% in 2018, while the percentage of total bookings going to online marketplaces increased from 3.2% to 9.1%.

https://www.phocuswire.com/trekksoft-travel-trends-2018

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Posted on

Are you using Metasearch Channels for your hotel distribution yet?

Metasearch sites help travelers compare hotel rates from various online travel agencies and other booking sites in one place. Metasearch, as a sales channel, is growing in the travel ecosystem. Travelers today want technology that offers information at the click of a button. Metasearch offers just that, by aggregating rates and availability across multiple OTAs and brand websites onto one screen, thus making comparison easy and decision making simpler.

Today, it is important for hotels to be visible on metasearch sites to increase direct bookings and visibility, thereby generating more revenue. You might be thinking – why do I need to add one more channel to my distribution mix? Here’s why –

Metasearch allows for more direct bookings

While OTAs continue to lead the third party sales booking, they have one very big disadvantage for hoteliers – bookings are made exclusively through the merchant site, for which the brand will pay a nominal fee.

Metasearch sites allow visitors to book either through OTAs or through the brand website, helping to increase direct sales for hotels if they are listed on the metasearch. Metasearch sites such as TripAdvisor have been criticized for favoring OTAs with which they have a partnership, but direct hotel booking information is available, which is more than can be said for OTAs themselves.

Traditional search is a dying breed

Metasearch might still be kept in the back burner when compared to traditional searching, but reports show that search statistics on these sites are up by 13 percent in recent years and are continuing to grow. In this age of technology, traditional search is a dying breed, as more and more internet users opt to take advantage of the features of metasearch sites, that traditional search simply cannot offer.

In utilizing metasearch channels, hotels can remain modern and relevant, and can widen and diversify their audience.

Rate comparison can work in favor of hotels

The core concept of metasearch channels is that they offer multiple hotel comparison – a feature that OTAs typically do not offer.

Believe it or not, comparison isn’t solely based upon price. For example, it has been found that an estimated 71 percent of users look at basic information, while 67 percent of users compare photographs. Comparison may seem daunting, but it’s actually a good chance to show off.

Upgrading to two-way connectivity can help you improve your channel content, by making it quicker and easier to update multiple channels with up-to-date information regarding the establishment.

With meta search considered to be one of the biggest marketing techniques of the year, there has never been a better time to add these channels to your distribution portfolio. Make sure you choose to work with connectivity advisors that provide relevant channels to get it right the first time.

In essence, metasearch channels save time and money for guests in their travel booking journey, while offering a robust distribution platform for hotels to improve visibility and direct booking revenue.

Connect to metasearch channels like Google, TripAdvisor, Trivago, HotelsCombined, Skyscanner & Escapio. Update them directly from your RateTiger channel manager to improve your direct hotel revenue! Book a demo today – https://bit.ly/2HiEzJp

 

 

Posted on

eRevMax completes integration with Vietnamese PMS ezCloud

Hotel connectivity expert eRevMax has completed 2-way integration with ezCloud, one of the leading PMS providers in South East Asia. Mutual hotel customers can now get the benefit of automatic distribution of availability and rate to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs seamlessly.

Ho Chi Minh City based ezCloud PMS is a popular property management system catering to 3000 hotels across Vietnam, Myanmar, Thailand, Indonesia and Malaysia and recommended by leading hotel chains in the region. eRevMax’s distribution solutions are used by over 9000 hotels to update availabilities and rates across their booking channels and immediately update inventory across those channels when a booking is made.

“Real time OTA channel connection is a key feature of ezCloud PMS. eRevMax Channel Ecosystem offers the largest number of two-way interfaces, and hence will provide our hotel customers the ability to expand their distribution portfolio to reach out to larger audience,” said Nguyen Hoang Duong – CEO, ezCloud Technologies.

“This interface complements our continuous efforts to offer our hotel customers superior connectivity between their technology solutions and OTAs. South East Asia has been one of our growth regions, we are connected with some of the biggest OTAs and PMS providers in the region.  Being a preferred connectivity partner of ezCloud will further improve our portfolio. A greater number of hotels can now leverage the benefits of our Ecosystem while streamlining their distribution efforts,” said Ashis Saha, SVP – Project Management, eRevMax.

Posted on

Mahalaya Festivities at the Tigers’ Den

Leaders lead by example – whether its work or fun! That’s our motto as we celebrate festivals with equal fervor as that of a new product or feature release.

Last month we celebrated the auspicious festival of Navratra to welcome Goddess Durga to her abode on Earth. And what better way than to decorate the office with innovative themed ‘mini-pandals’ created by multiple departments in the hope that the Goddess might just grace them with her presence virtually, and of course, the hope to win the Best Departmental Decoration prize!

Various judging criteria were put in place with points being meted out for eco-friendliness, minimum work space occupied, minimum investment of productive office time (so work doesn’t get hampered) and innovation (to promote one of our core values).  And guess who took the trophies home!

Winner – Account Management Team, their décor theme “Worshipping the Goddess in various forms including natural elements – Plants, Fruits & Animals”

First Runners Up – RTS Monitoring and Verification Team, their décor theme being – “10 Weapons of Ma Durga indicating top 10 channels and partners, her 4 children depicting eRevMax teams in accordance with their work flow.”

Second Runners Up – LiveOS and Design Team, their theme being – “Four forms of Durga representing our products, compliments from clients, fighting with competitors and wealth.” The team got special mention for “Least investment of time” in preparing their bay décor.

While the office looked nice and colorful, the members too turned up in their ethnic best. Ladies draped in beautiful sarees, dazzled the floor, while men looked dapper in traditional kurta-pyjama sets.

There were fun games and activities like Conch Shell blowing, Dhunuchi Naach and Dhaak beating competitions to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories ?

May the Goddess keep her blessings on eRevMax always and may we shine as bright as ever!

Posted on

The Week, That Was – November 2018 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

 

eRevMax completes integration with South American PMS provider Arion Hospitality Solutions

eRevMax has completed integration with  Arion Hospitality Solutions, a leading Property Management System provider in South America. The strategic partnership between the two leading hospitality software specialists will allow hotels to manage their revenue and online distribution with only one application.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/nov2018-erevmax-integration-southamerican-pms-arionhospitality-solutions.html

Indians are the top spenders when it comes to travelling abroad.

India is now the fastest growing outbound travel market in the world, second only to China. The United Nations World Tourism Organization (UNWTO) estimates that India will account for over 50 million outbound tourists by 2022, making India a USD 45 billion outbound spend market.

https://www.traveldailymedia.com/how-indian-travellers-can-rescue-middle-easts-tourism-goals/

Google launching voice bookings for hotels

Google will launch hotel booking capability on its voice-activated Google Assistant product later this month, a move in line with Google’s slow but steady encroachment on OTA territory.

https://www.travelweekly.com/Travel-News/Travel-Technology/Google-launching-voice-bookings-for-hotels

TrustYou’s insights reveal how hotel review topics vary according to region

TrustYou, the world’s largest guest feedback platform, released a comprehensive analysis of regional and global hotel review topics. Through its continuous effort in studying and leveraging guest feedback, TrustYou created this report of the different impact scores that affect the performance and reputation of global hotels, as well as in the following markets: EMEA, German-speaking countries (DE/AT/CH), US, APAC, Japan.

https://www.trustyou.com/press/trustyou-analysis-impact-scores

Travel and Holidays – What Does the Future Hold in Store?

Every day, new marketing techniques and tools are launched almost every week – which increases the complexity of the marketing sector. Experts have different ideas and opinions about how holidays will be like two or three decades from now. The possibilities are limitless.

https://www.erevmax.com/blog/index.php/2018/11/travel-and-holidays-what-does-the-future-hold-in-store/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

Posted on

The Week, That Was – November 2018 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax has unveiled unveil AgentX101 at WTM London 2018

eRevMax has unveiled AgentX101 – a revolutionary 360 Degree Platform for Travel Agents & Tour Operators during WTM London.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/oct2018-erevmax-unveil-agentx101-wtm-london.html

 How Social Media Can Increase Hotel’s Direct Bookings

According to experts, 45 percent of travelers encounter hotel social media during the beginning of their booking journey, 45 percent encounter it during the middle and 11 percent at the end.

Recent projections have valued the *B2C e–Commerce business to over 3.2 Trillion dollars by 2020!

https://www.erevmax.com/blog/index.php/2018/11/how-social-media-can-increase-hotels-direct-bookings-2/

 The Changing Customer Experience: Keynote urges hoteliers to examine their operations

Customer loyalty isn’t dead, it’s just much harder to earn and much harder to keep because it’s so easy to leave today.

http://www.hotelinteractive.com/article.aspx?articleID=41922

 Will Google stay off the OTAs patch?

As Google’s meta-model becomes increasingly monopolistic Pamela Whitby begins a series on how travel distribution is evolving. Part 1 takes a look at the Google factor

https://www.eyefortravel.com/distribution-strategies/will-google-stay-otas-patch

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important. Hereére three core trends that hotels need want to watch in 2019.

http://hotelnewsnow.com/Articles/291331/Digital-trends-to-watch-in-2019

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

Posted on

eRevMax to unveil AgentX101 at WTM London 2018

The ‘first of its kind’ 360-degree management solution for Travel Agents & Tour Operator

eRevMax, the global hospitality technology leader, will unveil its revolutionary new integrated management solution for Travel Agents & Tour Operators – AgentX101 – at WTM London 2018, being held between 5 – 7 November at ExCel Centre.

AgentX101, powered by LiveOS, is the latest addition to eRevMax’s award-winning suite of products for the hospitality industry professionals that are looking to manage their business efficiently and optimize profits.

“We have always endeavored to build innovative technology that is intelligent, easy-to-use and affordable – to help simplify revenue management and connectivity needs of the hospitality industry. With AgentX101, we go one step further in empowering over 600,000 travel agents and tour operators worldwide, to streamline their daily operations and focus on creating, managing and delivering memorable journeys for their clients,” said Reuel Ghosh, CEO, eRevMax.

The first of its kind management platform for Travel Agents and Tour Operators, AgentX101 provides 360-degree visibility into production sources and suggests actions and alerts to maximize potential. Already tested by some of the biggest names in the industry, the web-based solution will help travel agents automate their daily tasks, improve decision making with real time data, and gather all business information in one place.

eRevMax will also be showcasing it’s recently launched Central Reservation System along with new enhancements in RateTiger and LiveOS.

The company is co-hosting the HospitalityUnited.Club Drinks Reception @Stand TT720 on 6 November 2018 at 5pm. To register, contact us on marketing@erevmax.com

 

Posted on

The Week, That Was – September 2018 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Why hotels need metasearch?
Metasearch helps travelers compare hotel rates from various online travel agencies and other booking sites in one place. In metasearch sites, hotels and online travel channels publish their rates and availabilities.

https://www.erevmax.com/blog/index.php/2018/09/how-meta-search-is-relevant/

Behind TripAdvisor’s renewed push to inspire travelers beyond just making sales
Already 750 content providers have signed up for TripAdvisor’s new feed of personalized recommendations from friends, social media influencers, and publishers, debuted earlier this month.

http://hotelmarketing.com/index.php/content/article/behind_tripadvisors_renewed_push_to_inspire_travelers_beyond_just_making_sa

Special Report: The online travel sector faces challenges
Benati says: “Europe is a mature market, especially in the UK, in Germany, in Scandinavia. Growth in online travel has plateaued, which calls for more targeting of market share. At 5%-6% a year, online growth is still outpacing growth elsewhere, but it is slowing.

Know more about this article: http://www.travolution.com/articles/108868/special-report-the-online-travel-sector-faces-challenges

Drive direct bookings even when you’re being undercut
Fixing disparities takes time – and while all the details you need to replicate a disparity can be found in the Disparity Dungeon, getting in touch with OTAs and getting them resolved doesn’t always happen instantly. On those occasions when you are not in parity, there are four options you can use to continue to drive direct bookings.

https://www.triptease.com/blog/direct-bookings-when-undercut/

New tools gives hoteliers a chance to quantify impact
The U.S. Travel Association has rolled out an interesting new tool that lets those in the travel industry put a number to their economic impact.

http://www.hotelnewsnow.com/Articles/290518/New-tools-gives-hoteliers-a-chance-to-quantify-impact

New Google travel tool tells you when to book your holiday travel
Slowly but surely, Google is expanding its portfolio of travel offerings that now range from hotel- and flight-booking services to trip planning tools. Today, it’s launching yet another set of new travel features that focus on travel planning and hotel bookings.

https://techcrunch.com/2018/09/27/google-launches-new-travel-planning-tools/

BridgeStreet Adds Hostels and Vacation Rentals to Biz Travel Platform
When extended stay booking provider BridgeStreet Global Hospitality relaunched its digital platform last year, the company became something of an outlier in the corporate travel space: a mini-online travel agency for business travel that also connected directly with travel managers around the world.

https://skift.com/2018/09/12/bridgestreet-adds-hostels-and-vacation-rentals-to-biz-travel-platform/

Connect with us for your connectivity needs to make the most of online revenue. https://goo.gl/3gKUJZ Thanks and have a good day!

Posted on

How Metasearch is relevant

 

Metasearch helps travelers compare hotel rates from various online travel agencies and other booking sites in one place. In metasearch sites, hotels and online travel channels publish their rates and availabilities.

Travelers today are more information savvy than ever and researches their travel meticulously. Their planning, especially for hotel booking, begins at OTAs and metasearch.  Spending a few minutes updating profile on Meta sites can increase bookings and can generate more revenue for hoteliers.

 Meta Search Allows for Direct Bookings

Two of the largest OTAs, Booking.com and Expedia’s online advertisement spent more than that of all hotel brands combined. While traditionally, hotels spend around 8% of their budget on marketing, for OTAs, it is over 50%. Getting attention of travelers on the complex world of online, where PPC rules, has become increasingly challenging for hoteliers. It is here, metasearch comes into play.

Metasearch sites allow for visitors to book either through OTAs or through the brand website. Working on the CPC model, the rates are displayed with emphasis given to highest bidders. Hotels pay when someone clicks on the link. Metaseach sites like TripAdvisor and Google also, in addition, offer the CPA model where hotels pay the channels a commission whenever a traveler books from their brand website.

Metasearch is still holding strong

In recent time, Booking.Com and Expedia has substantially cut down their metasearch ad spent. While this move led to some debates over the viability of metasearch, in my opinion, this gives hotels a unique advantage to drive more direct bookings. MReports show that meta search statistics are up by 13 percent in recent years and are continuing to grow.

In utilizing meta search channels, hotels can remain modern and relevant, and can widen and diversify their audience.

Comparison Features can be Beneficial

A popular feature of meta search channels is the availability to compare select hotels against each other – something that OTAs typically does not offer.

Believe it or not, comparison isn’t solely based upon price. For example, it has been found that an estimated 71 percent of users look to basic information, while 67 percent of users compare photographs. Comparison may seem daunting, but it’s actually a good chance to show off.

Upgrading to two-way connectivity can help you improve your channel content, by making it quicker and easier to update multiple channels with up-to-date information regarding the establishment.

With meta search considered to be one of the biggest marketing techniques of the year, there has never been a better time to add these channels to your distribution portfolio. Make sure you choose to work with digital marketing specialists with relevant channel connections to get it right the first time.

Connect to metasearch channels like Google, TripAdvisor, Trivago, HotelsCombined, Skyscanner & Escapio. Manage them via RateTiger. Improve your direct hotelrevenue!

Book a demo today – https://goo.gl/3gKUJZ