ITB Asia – October 2010

This was the second year that RateTiger attended ITB Asia as exhibitors.The turnout was a good mix of hoteliers, technology companies, OTAs and tourism boards etc. Technology companies like Sabre, Travelport and couple of our competitors were also present this time. About 6,500 trade visitors, up by 5-8% from last year.  Our target, the Hotel exhibitors were 38% of the total exhibitors, which includes Hotel consortia groups, mid-range hotel chains, handful of International hotel chains & independent hotels in Asia, Middle East, India & some key EU cities.

Sudhir:  We were busy with meetings with hoteliers both on and off the booth. I met a lot of hotel groups this time with approx 25-30 new leads.  It was good to see those hotels where we already had a discussion about our products.  Yes, I am sure we covered all the hoteliers present in the show.

Angela: The turnout was good as most Hoteliers had heard or aware of Revenue/Channel Management distribution tool in place.  Our “Tiger Time” party was easy to manage as we have small crowd coming in staggered timings. Our GDS partners, Abacus, Sabre, Travelport/Galilio were our alliances and endorsing our products to Hoteliers. OTAs & Media partners gave us an extra helping hand by introducing hoteliers to us.

This has been a busy time for the Asia sales team with four key travel trade events occurring in close succession; PATA, ITB Asia, WTM and CITM with some hoteliers dropping off ITBAsia and PATA.

Sudhir Ghildiya & Angela Wong
Asia-Pacific Sales Team

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