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The Week, That Was – July 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax awarded ‘Preferred Partner’ certification by HRS

Leading online travel technology expert eRevMax has been recognised as a Preferred Partner by HRS under its newly launched certification programme.

https://bit.ly/2LcerkL

RateTiger expands in Mauritius with Beachcomber Resorts & Hotels

Mauritian luxury hotel chain Beachcomber Resorts & Hotels have implemented RateTiger Connect by eRevMax for managing online distribution effectively across multiple OTAs and get reservations delivered directly into its PMS. The hotel group aims to scale their online business over the next few years with the help of seamless distribution technologies customised and integrated for the group by the hotel connectivity leader.

https://bit.ly/2YrkiW1

How metasearch became the most important marketing channel in travel

When, back in 2013, we started to see Trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years. This was especially so when Google jumped on the bandwagon with Google Hotel Ads. Today, nearly three-quarters of travelers are believed to use metasearch engines in their search process.

https://www.phocuswire.com/Metasearch-travel-marketing-channel-growing

CWT Research Reveals 71% of Business Travelers Embrace Innovation

Research by CWT, the B2B4E travel management platform, shows that 71% of global business travelers embrace travel innovation. Travelers from the Americas and Asia Pacific are more likely to favor it, with 75% and 71% respectively. Europeans, on the other hand, are warier of the changes – 7% of them stating a reluctance to embrace travel innovation versus 5% of Asia Pacific and 3% of Americas travelers.

https://bit.ly/30yrfWi

Deep dive into APAC online travel agencies – Part 1

Online travel booking is booming in Asia. With over US$386.4 billion in gross travel bookings, APAC has long been the largest regional travel market. Is your hotel connected to the right OTAs? In Part 1 of our Deep dive into the #APAC online booking space series, we cover the regional biggies Ctrip.com Agoda MakeMyTrip .

Connect with us to know more – https://lnkd.in/ed5ka3C

 How the hotel industry has adapted to GDPR

Because it was clear that the GDPR would apply to European hotels, European hoteliers are much further ahead in being compliant with the data privacy law. The U.S. hotel industry has been a mixed bag, with many companies conducting an analysis to determine whether they would need to comply with the GDPR.

http://hotelnewsnow.com/articles/297113/How-the-hotel-industry-has-adapted-to-GDPR

Expedia Partner Solutions gets an API upgrade

One major enhancement is the introduction of Value-Add-Promotions, through which travel partners can increase traveler loyalty. EPS’s travel partners can now reward travelers with additional benefits, from free show tickets to 10% off food and drink, with the introduction of Value-Add Promotions on more than 17,000 properties.

https://bit.ly/2LOjyXB

Is your hotel too reliant on third-parties?

Acquiring new types of guests can be difficult, time-consuming and expensive. OTAs can help target new segments of travelers for you – but should hotels rely on those relationships?

Access the Video – https://bit.ly/2SbFiOz

Adobe: How travelers move from research to buy using digital channels in 2019

In fact, 80% of airline sales are made on a desktop, while 46% of research occurs via smartphone. Additionally, 74% of hotel rooms are booked on desktop, while 47% of research happens via smartphone.

https://cmo.cm/32jQTiZ

Chinese tourism in UK up by 133%

A new travel trends study by TripAdvisor reveals that travelers from China are on the rise, and show no sign of slowing when it comes to visiting the UK. The study examines the fastest growing inbound markets for the UK, based on traveler interest in UK destinations on the world’s largest travel site, as well as looking at the ratings given to hotels, restaurants, and attractions by travelers and guests.

https://www.traveldailymedia.com/chinese-tourist-in-uk-up-by-133-tripadvisor/

How hotels can attract more summer tourists

With more sunshine, warmer weather, and opportunities for outdoor fun, a lot of hotels are gearing themselves up to welcome an influx of guests this summer. Of course, summer is also the season when competition between hoteliers really heats up. To help your hotel drive more bookings, here are our top tips to put the sizzle in your summer marketing campaigns.

https://bit.ly/2GaLscI

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

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The Week, That Was – June 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Swedish hotel recommends RateTiger for online distribution

Karstorp Hotel, a Swedish midscale property has recommended RateTiger for effective channel management and online distribution. The hotel has been using RateTiger Channel Manager and Shopper for a couple of years now and has experienced improved occupancy and revenue by streamlining its distribution.

https://bit.ly/2WYhiz2

10 Tips for Hotels to Improve Operational Productivity by 60%

It can be quite an ordeal to run hotels, especially small hotel businesses which have limited staff but various functions to manage. You may be looking to improve the operational productivity to boost your hotel revenue, but don’t know how. Here are 10 tips that can help you boost the productivity of your hotel operations by as much as 60%.

https://www.erevmax.com/blog/index.php/2019/06/10-tips-for-hotels-to-improve-operational-productivity-by-60/

RoomIt by CWT: Key differences in business traveler hotel preferences by country

According to research commissioned by RoomIt by CWT, business travelers want different hotel experiences based on the country they are from.

The results revealed that globally, having access to Wi-Fi (84%), room rate (81%), distance from business site (81%) and breakfast (79%) are the most important influences.

https://www.hospitalitynet.org/news/4093995.html

Expedia connects travelers with hotels when their flights are delayed

Expedia Group is actively working on repurposing its Expedia Partner Central Conversations tools to enable Expedia and guests, with permission, to communicate directly with hotels if flights are delayed or plans otherwise change.

https://skift.com/2019/06/27/expedia-to-connect-travelers-with-hotels-when-their-flights-are-delayed/

Solving the hotel tech puzzle: The importance of smart integrations

But with so many different pieces of a puzzle, it can be hard to make sure that they all perfectly fit together and you have a clear overview of the bigger picture. This is why smart integrations are crucial; because while any scalable software is useful on its own, its capabilities are boosted when connected to another corresponding technology.

https://www.trustyou.com/blog/technology/solving-the-hotel-tech-puzzle

Why Google ratings might just be your hotel’s most important quality metric

Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings.

https://reknown.com/2019/06/why-google-ratings-might-just-be-your-hotels-most-important-quality-metric/

The new era of hospitality tech

Would you rather partner with a SaaS provider which is kicking ass as the best PMS, or a PMS provider the provides a fruit-basket of solutions?

https://blog.apaleo.com/hotels/new-era-hospitality-tech

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – June 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Agoda Opportunities debuts on LiveOS

The #1 hospitality operating system LiveOS has introduced Agoda Opportunities on its platform. Hotels using LiveOS platform to manage their online distribution can now access this special service from Agoda to amplify visibility on Agoda, the fastest growing global OTA.

https://bit.ly/2x9hi4Q

Expedia launches #ExpediaChat to encourage social media dialogue

Using the hashtag #ExpediaChat, the company has been encouraging users to start thinking about what tips and lessons they have learnt while taking images of the different countries, cities and towns they have travelled to.

https://justnje.com/expedia-launches-expediachat-to-encourage-social-media-dialogue/

Accor and Air France-KLM expand ties with joint loyalty program

Europe’s largest hotel group Accor and airline Air France-KLM are broadening their loyalty program by offering a dual reward scheme to their entire global customer base.

https://www.euronews.com/2019/06/20/accor-and-air-france-klm-expand-ties-with-joint-loyalty-programme

Is your hotel embracing the age of the ecosystem?

Data used to be part of a database. Now data is part of an ecosystem. Guest data comes into a hotel’s ecosystem from multiple channels and devices. The volume, variety and velocity of this information feeds the ecosystem and gives hotels a deeper understanding of their overall business.

https://www.sabrehospitality.com/blog/how-confident-are-you-really-in-your-guest-acquisition-strategy/

AI-based travel app Hopper expands price monitoring to hotels worldwide

Hopper, the handy travel app that uses AI to predict airfare pricing, is today expanding its service to include hotels. Like airfare, hotel pricing is also dynamic — it can fluctuate with traveler demand. During busy times, prices are higher. And when a hotel has rooms to fill, the prices drop. Now, Hopper is bringing its same prediction technology to more than 270,000 hotels in more than 200 countries and territories worldwide.

https://techcrunch.com/2019/06/20/a-i-based-travel-app-hopper-expands-price-monitoring-to-hotels-worldwide/

 How confident are you (really) in your guest acquisition strategy?

From market disruptions to changing shopping habits and the impact of new technology, hoteliers are contending with dynamic forces that are changing how guests make decisions.

https://www.sabrehospitality.com/blog/how-confident-are-you-really-in-your-guest-acquisition-strategy/

Lessons the hotel industry can learn from Airbnb, Expedia & Google

From meaningful brand architecture to brand expansion strategies, a look at key lessons traditional hospitality players can learn from the digital giants. As Airbnb continues to grow and redefine the hospitality ecosystem, it sounds only right that traditional hospitality groups should embrace Airbnb’s motto, with a twist: “Hospitality for Everyone, Everywhere and for Every Occasion”.

https://www.hospitalitynet.org/opinion/4093894.html

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

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The Week, That Was – June 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

HospitalityUnited.Club to host Cocktails & Conversation in Minneapolis

WIHP, AgentX101, LiveOS, RateTiger & Rebelo Gloger Attorneys at Law have teamed up to host the US 2019 edition of HUC Cocktails and Conversation on 18th June at one of the upscale hotels in the heart of Minneapolis Convention District. The event will bring together travel technology innovators and hoteliers for an informal relaxed evening of peer-to-peer discussion on new trends affecting hospitality.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/june2019-erevmax-huc-cocktails-conversation-in-minneapolis.html

Will Google and Amazon embrace a blockchain travel marketplace?

With a title of “director of future business,” Nordic Choice Hotels’ Christian Lundén spends a lot of time thinking about what distribution will look like in the coming years for the company that operates 40,000 rooms in nearly 200 properties across Scandinavia and the Baltics.

https://www.phocuswire.com/Nordic-Choice-on-Google-Amazon-using-blockchain

BCD Travel unveils new global hotels division

eRevMax partner BCD Travel unveiled a new global hotel division and branded service, Stay by BCD Travel, for managing hotel programs.

https://www.businesstravelnews.com/Interviews/BCD-Travel-Unveils-New-Global-Hotels-Division

Frustration with online travel booking continues as consumers consult more sites

A study from Yieldify, a specialist in customer journey optimization, reveals that almost 42% of consumers are taking longer to book travel than five years ago. The ‘How We Book Now’ report says there are two main drivers for the increase, with almost half of consumers carrying “multiple purchase journeys” for each trip as almost half are booking each element separately.

https://www.phocuswire.com/consumer-online-travel-booking-behavior

Airbnb moves into adventure tours market

Airbnb Adventures features more than 200 tours that are either exclusive to Airbnb, or provided by operators not typically found on any other major booking platform.

http://www.travelweekly.co.uk/articles/334887/airbnb-moves-into-adventure-tours-market

What to do if your hotel receives an ADA web compliance lawsuit

A Fort Lauderdale woman and her attorney reached settlements with at least 20 hotels and motels in Florida because their websites’ reservations systems “failed to provide any information regarding the accessibility of the hotel or rooms”.

https://www.traveltripper.com/blog/what-to-do-if-your-hotel-receives-an-ada-web-compliance-lawsuit/?utm_source=hotelmarketing&utm_medium=pr&utm_campaign=ada-compliance-lawsuit&utm_content=blog-post

What happens to rate parity when Airbnb is an online travel agency?

As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.

https://www.phocuswire.com/rate-parity-airbnb-as-ota

The future of video marketing: Growth and demand

The preference for video content is not just limited to streaming online movies and shows or watching YouTube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support.

https://www.clickz.com/future-of-video-marketing/236245/

Is the hotel industry sleepwalking into a regulatory crisis?

On September 14th 2019, radical new regulation will shake up online card transactions, yet hotels are not prepared for the fundamental changes in store. Strong Customer Authentication (SCA) is a requirement of the European Union’s sprawling Revised Directive on Payment Services (commonly known as PSD2), and will demand that issuers receive two separate types of authentication to approve the vast majority of online (‘card not present’) transactions.

https://triptease.com/blog/is-the-hotel-industry-sleepwalking-into-a-regulatory-crisis/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – June 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How Can Metasearch Tools Make Hotel Operations More Powerful?

Metasearch has become an increasingly crucial and complex channel for hotels. According to a recent study published by our partner Fornova in association with Eye For Travel, 73% of travelers regularly compare hotels, making it an important channel for hoteliers to reach their customer at every touchpoint.

https://www.erevmax.com/blog/index.php/2019/06/how-can-metasearch-tools-make-hotel-operations-more-powerful/

How Airbnb threatens to disrupt traditional hotel pricing strategies

Since the introduction of sharing-economy services such as Airbnb, hotels have struggled with how to compete against the alternative accommodations market. The study, called Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels took into account market conditions, seasonal patterns, hotel pricing and quality, consumer makeup and Airbnb supply, as well as Airbnb’s strategy toward business travelers, government regulations on Airbnb and changes in hosting costs, to arrive at four key findings.

https://www.phocuswire.com/airbnb-versus-hotels-pricing-strategy

What hoteliers should be asking of their PMS provider

The process of selecting a new property-management system is very involved—hoteliers should engage in plenty of due diligence and develop critical questions that should be answered ahead of time, including what their PMS provider will do to help ensure the hotel’s success during this often-stressful transition.

https://www.hotelmanagement.net/tech/what-hoteliers-should-be-asking-their-pms-provider

Why simply managing your hotel reviews is no longer enough for reputation management companies

Most online reputation management companies aren’t doing enough to provide comprehensive solutions that work together for the main goal of easing pressure for the end-user, the hotelier.

https://www.trustyou.com/blog/guest-feedback-reviews/reputation-management-companies-are-failing-hoteliers-infographic

eRevMax publishes market study on ‘The State of Hotel Online Distribution in Middle East’

Check out key challenges that Middle East Hotels are facing with their online distribution. Download Now – The State of Hotel Online Distribution in Middle East – https://lnkd.in/f-Xcg2q

eBook: Reach and convert more business travelers

The corporate travel market segment is uniquely shaped by forces outside of the travel industry. Corporate bookings are driven by the standard question of rates and availability, but they also are shaped by individual business’ travel procedures and expensing requirements.

Download the Report- http://blog.leonardo.com/corporate-ebook/

Winning with travel tech in the age of the independent hotel

Not all that long ago independent hotels had no control over guest data or the customer experience but thanks to travel technology this is changing. According to Anthony Scotland, the best thing about working with independent hotels is the ability to experiment and pilot new technologies. “It’s like being in the lab with the properties,” he says.

https://www.eyefortravel.com/mobile-and-technology/winning-travel-tech-age-independent-hotel

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

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The Week, That Was – May 2019 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax publishes market study on ‘The State of Hotel Online Distribution in Middle East’

Leading hotel technology expert eRevMax has today published a market report on The State of Hotel Online Distribution in Middle East. The findings cover a wide cross-section of topics including technology adoption, distribution mix, channel production, online updates, among others.

Download the full study today – https://www.erevmax.com/travel-solutions/erevmax-erm-marketstudy.html

Booking.com on where it sees opportunity for growth

Where is there room for Booking.com – already one of the top players in online travel alongside Ctrip and Expedia – to grow? According to Vice President of Global Segments – Olivier Grémillon, there’s still a sizable market out there for the online travel agency to capture, and it’s the company’s responsibility to get there.

https://www.phocuswire.com/phocuswright-europe-2019-booking

What the world’s biggest OTAs have been up to

According to PhoCusWright, growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory.

The accommodation business for both Expedia and Booking remains a priority, yet each OTA’s room nights grew at a more modest rate than either has been accustomed to in prior years.

https://www.phocuswright.com/Travel-Research/Research-Updates/2019/What-the-worlds-biggest-OTAs-have-been-up-to

Hotelbeds (a preferred partner of eRevMax) boosts European hotels offering by 5,000

A total of 70,000 hotels are now available on the bedbank’s system in Europe, whilst at a global level over 180,000 hotels are on the platform, Hotelbeds has announced.

https://www.travolution.com/articles/111480/hotelbeds-boosts-european-hotels-offering-by-5000

Hotel brands under attack: How to stay relevant

Google’s latest incursions on the travel sector highlight the increasing difficulties brands have in connecting directly with travelers.

https://reknown.com/2019/05/hotel-brands-under-attack-how-to-stay-relevant/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

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The Week, That Was – May 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Mexican CRS – PMS provider

Hotel connectivity solution provider eRevMax has completed 2-way integration with Front2Go hotel management system. Mutual hotel customers can now leverage the interface to update rate and availability to third party online booking sites whenever they are updated in the hotel reservation system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2019-erevmax-completes-integration-with-mexican.html

Business travelers increasingly seek digital channels

Travel management company CWT has released research showing that travelers want to manage transactions via online channels and apps. The study reveals that 69% of business travelers prefer to book flights using online channels and 78% want to do the same when booking hotels. For ground transportation, 71% want to book using an app or web browser and 68% want to use these channels to check in for flights.

https://www.phocuswire.com/CWT-booking-trends

Winding Tree completes blockchain hotel booking

Open-source travel distribution platform Winding Tree claims to be the first to process a hotel booking on a public blockchain. The transaction was tested by Hobo Hotel Stockholm, a member of the Nordic Choice Hotels group. Winding Tree says the booking demonstrates a “real-world use case the space has not seen yet”.

https://buyingbusinesstravel.com/news/winding-tree-completes-blockchain-hotel-booking/

GDPR one year later: What’s changed and what’s still to come for hotels

GDPR has prompted many hotels to re-examine their guest privacy practices, such as how they obtain and use guest data gathered through OTAs, or the impacts of sharing data among multiple properties within one management group.

https://lodgingmagazine.com/gdpr-one-year-later-whats-changed-and-whats-still-to-come-for-hotels/

How AI Is Transforming Business Travel

It’s no secret that the travel industry has become digital-first over the last several years. In fact, research shows that 60% of leisure and about 40% of business travel transactions are now completed online.

https://techfinancials.co.za/2019/05/21/how-ai-is-transforming-business-travel/

Airbnb launches Arabic website amid 63% growth in UAE visitors

Airbnb launched its Arabic website in a bit to grow its presence across the Middle East and North-Africa region, where it has over 70,000 listings.

https://www.arabianbusiness.com/travel-hospitality/420624-airbnb-launches-arabic-website-amid-63-growth-in-uae-visitors

Amadeus signs hotel distribution agreement with Booking.com

As a result of this partnership, travel sellers will directly benefit from an increase of 30% in the accommodation options made available by Amadeus.

https://amadeus.com/en/insights/press-release/amadeus-boosts-accommodation-content-partnership-booking

A new way of thinking about your PMS: the API first approach

Legacy PMSs make it difficult and costly to connect all systems. Even some modern, cloud-based PMSs aren’t developed in a way that makes connectivity as easy and painless as it should be.

https://blog.apaleo.com/hotels/apaleo-api-first-approach

TripAdvisor to woo advertisers outside travel and hospitality

TripAdvisor’s owl eyes see a lot. Travelers have been using the site, known for its googly-eyed owl mascot, to research trips and hotels since its 2000 founding.  Now, the Needham, Massachusetts-based company is planning to use the depth of information it has learned about its consumers to attract advertisers beyond travel and hospitality marketers. To that end, TripAdvisor is staffing up its advertising revenue team.

https://adage.com/article/cmo-strategy/tripadvisor-prepares-woo-advertisers-outside-travel-and-hospitality/2172041

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

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The Week, That Was – May 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Estonian luxury hotel recommends RateTiger for channel connectivity

The Three Sisters Hotel, a luxury boutique property has recommended RateTiger, powered by LiveOS, for fast and seamless connectivity for effective online distribution. The hotel has been using RTConnect, the SaaS based distribution solution by eRevMax to maintain real-time data transfer between its property management system and online sales channels for the last three years, resulting in an increase in online revenue and occupancy.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2019-erevmax-estonian-luxury-hotel-recommends-ratetiger.html

5 Distribution dilemmas that hotels must tackle now

From blurring distribution channels to rising commissions and defensive pricing, it is a challenging environment but hotels are fighting back, finds a recent white paper.

https://www.eyefortravel.com/revenue-and-data-management/5-distribution-dilemmas-hotels-must-tackle-now

Hotels need to learn, remember and predict a guest’s specific preferences to offer them a unique, sellable combination.

In an attributed-based model, the concept of room types is eliminated; instead consumers select from a list of attributes – for example a king bed with a sea view on a high floor – to creating a room that meets their needs. Each attribute adds an incremental price to the base room rate.

https://www.traveldailymedia.com/personalisation-2point0/

Booking.com decoupling attractions bookings from hotel reservations

Booking.com is expected to announce Wednesday at a conference in Europe that it is debuting an offering in 10 European and Middle Eastern cities that enables customers to book tours and attractions on a standalone basis without having first to book a hotel room.

https://skift.com/2019/05/15/booking-drops-hotel-requirement-to-book-tours-and-activities/

Hotels: Navigating the complexity of online travel

Rather than resisting new technology and global players, Expedia has called on the hotel industry to be optimistic about the opportunities that lie ahead.

http://www.travelweekly.com.au/article/navigating-the-complexity-of-online-travel/

Google experiments with new hotel search layout

Google continues to iterate on its hotel search interface and experience for destination searches. In a new testing experience, clicking on any property in the local pack directs a user to the hotel search page. The clicked property has its card pinned to the top of the page with property information expanded to the full width of the card section.

https://koddi.com/google-experiments-with-new-hotel-search-layout/

 

Two-way chat, a game changer for guests and revenue

By incorporating chat and messaging features within a native app (versus integrating third-party apps), hotels own the experience, data, and security.

https://medium.com/runtriz/two-way-chat-a-game-changer-for-guestsand-revenue-96092dbb7fc

Winding Tree executes “first” hotel booking transaction on public blockchain

The company’s distribution platform was successfully tested by Hobo Hotel Stockholm, a member of the Nordic Choice Hotels group, completing the first-ever hotel booking on a public blockchain.

https://blocktribune.com/winding-tree-executes-first-hotel-booking-transaction-on-public-blockchain/

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

 

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The Week, That Was – May 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Indonesia with new demand partner

Indonesia based Hoterip.com, one of the fastest growing online travel agencies in Asia, has completed two-way XML integration with travel technology specialist eRevMax to offer online channel management and reservation delivery solution to its growing base of hotel customers. The seamless interface will allow hotels using RateTiger and RTConnect platforms to update rates and availability and receive reservations generated through the channel in real-time

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/may2019-erevmax-expands-in-indonesia-with-new-demand-partner.html

Online Reviews Still Important But Craze is Slowing Down

Revinate published their 2019 Global Hotel Reputation Benchmark Report, filled with insights to help travel marketers compare and optimize their own online reputation management approach. Google gas overtaken Booking in the #1 position, as both sites are now dominating the field, with TripAdvisor coming in as distant third. While 74% of reviews were posted on four sites in 2017, a greater percentage is now contentrated in only the top 3 – Google, Booking and TripAdvisor.

https://fredericgonzalo.com/en/2019/04/10/online-reviews-still-important-but-craze-is-slowing-down/

Hotel industry has to invest more in technology

For some, the hotel industry requires a fundamentally different notion to how it sells and packages merchandise, physical goods and experiences.

http://hotelnewsnow.com/Articles/295159/Hotel-tech-execs-call-for-industry-to-invest-partner

Customer loyalty in a hyper-segmented hotel landscape

While many hotel branding companies have recently announced reforms in their rewards structures, their programs are still primarily based on a point redemption system.

https://www.hotel-online.com/press_releases/release/customer-loyalty-in-a-hyper-segmented-hotel-landscape#When:18:20:44Z

Webinar: Drive loyalty through a personalized journey

In this webinar, experts from leading hospitality and hotel tech companies will share their insights and strategies on how to enhance customer loyalty.

https://try.traveltripper.com/celebrate-and-nurture-your-guests-webinar/?utm_source=hotelmarketing&utm_medium=pr&utm_campaign=nurture-your-guest-webinar&utm_content=landing-page

What impact Airbnb might have on the hotel industry in another recession

In 2008, Airbnb was only just launching and really wasn’t a major player, however things may be a little different the next time around, as consumers booking habits have changed and their accommodation preferences have evolved.

https://www.kalibrilabs.com/demystifying-distribution/2019/5/7/what-impact-might-airbnb-have-on-the-hotel-industry-in-another-recession/?ref=hotelmarketing_com

Corporate travel: Sabre survey reveals trends shaping booking behaviour in Asia Pacific

Sabre reveals the results of a survey that compiles insight from over 70 corporate travel management companies (TMCs) from across Asia Pacific, revealing the latest trends in terms of regional bookings.

https://www.prnewswire.com/news-releases/sabre-corporate-travel-survey-reveals-trends-shaping-booking-behavior-in-asia-pacific-300843880.html

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The Week, That Was – May 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax expands in Mexico with Grupo Hotelero Santa Fe

Grupo Hotelero Santa Fe (GHSF), one of the leading Mexican hotel companies, has put its trust in award-winning RateTiger Channel Manager and Price Shopping solutions to grow its online business.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-expands-mexico-with-grupo-hotelero-santa.html

How to train staff on distribution channel conversion

Front-desk employees have the power to encourage known regular guests to book direct. Here are some tips on how to help train your front-line staff on increasing conversions.

http://www.hotelnewsnow.com/Articles/294917/How-to-train-staff-on-distribution-channel-conversion

How OTAs optimize conversion across the customer journey

According to the latest Travelport research, 64% of travelers who have researched a trip with an OTA, but did not go on to book, say they prefer to book with suppliers.

https://www.phocuswire.com/Optimize-conversions-across-customer-journey

 

Facebook bid multipliers for hotels

Bid multipliers enable the use of complex, customized bidding strategies without the need to create several different ad sets with relatively small audiences.

https://koddi.com/facebook-bid-multipliers-for-hotels/

 

Research sheds new light on the impact Airbnb has on the hospitality industry

The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies.

https://www.hotel-online.com/press_releases/release/airbnb-v.-hotels-new-research-sheds-light-on-how-they-can-compete-and-benef#When:17:22:28Z

 

 

Trivago greatly increases its participation in Google Hotels

Buying Google Hotel Ads, which places an advertiser’s hotel rates in Google Search, Maps, and Google Assistant, gives Trivago higher visibility around the world, Chief Financial Officer Axel Hefer told analysts Wednesday during Trivago’s first quarter earnings call.

https://skift.com/2019/05/01/google-hotels-prompts-trivago-to-increase-advertising-in-50-global-markets/

 

Amadeus: Hotels shift from transactional to experiential paradigm predicted within five years

Replacing legacy technology with cloud-based system will enable the hotel sector to transitioning from a transactional to an experiential relationship with its customers.

https://www.travolution.com/articles/111188/hotels-shift-from-transactional-to-experiential-paradigm-predicted-within-five-years

10 Great Mother’s Day Campaigns to Draw Inspiration From

Mother’s Day marketing paradoxically can be both easy and difficult for brands. To stand out, a campaign either must execute perfectly on the standard approaches or add an original twist. What do these sorts of exceptional takes on Mother’s Day look like? Here are ten campaigns from previous years that every marketer can draw inspiration from.

https://www.hospitalitynet.org/opinion/4093126.html

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