Upscale hotel in Dubai recommends RateTiger, powered by LiveOS

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

The highly competitive Dubai hotel industry is characterized by oversupply of rooms in the city, smaller booking window and high-volume online bookings. Being popular choice of guests, not having the ability to immediately update its rooms and rates was a potential handicap for its revenue stream and constant hindrance on staff.

Prior to RateTiger, Golden Tulip Media Hotel has tried various channel managers to update rates and allotments on different OTAs but there was still a lot of manual task involved. Finding a viable option to solve this became a priority and the revenue management team opted for RateTiger Connect, powered by LiveOS platform, earlier this year.

“This partnership has been wonderful for Golden Tulip Media Hotel. RateTiger has helped integrate many online channels accurately and interfacing with the property management system. Simplicity of the setup, integrating a new channel or modifying an existing one is programmed in a very efficient way. Customer support is great, I like the speed at which my inquiries are answered. And the user interface for the LiveOS dashboard is very comprehensive,” said Moataz Tawfik, Revenue Ecommerce Manager, Golden Tulip Media Hotel.

RTConnect’s pooled inventory model allows the property to continuously distribute rates and availability to multiple booking channels, and deliver updates back into its property management system (PMS) in real-time, without worrying about overbooking. eRevMax’s stable 2-way XML connection with all leading online sales channels have allowed to them to easily connect with better performing OTAs. They can monitor their booking trends across all channels on a single reporting dashboard to react instantly with a more effective distribution strategy.

We have invested in building stable connectivity with around 450 OTAs and technology providers. Our solutions simplify the operations, improve efficiencies and give hoteliers time to focus on strategy. Being trusted by a prestigious property like Golden Tulip Media Hotel for streamlining their online distribution shows how well we deliver when it comes to best-in-class technology and premium customer service,” said Ram Mohan Dubey, Regional Sales Director APAC/MEA, eRevMax.

The Week, That Was – April 2019 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Upscale hotel in Dubai recommends RateTiger, powered by LiveOS

Dubai based Golden Tulip Media Hotel, has recommended eRevMax distribution solutions for smooth and seamless connectivity with all its online sales channels. The property, which has been using RTConnect – the XML gateway for online distribution, has increased its market penetration resulting in revenue and occupancy growth.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-upscale-hotel-dubai-recommends-ratetiger.html

 

Top Tech Trends for Driving Your Hotel Revenue

With the constant evolution of technology and new trends coming and going, its important for hotels to keep a track of what is happening around them. Knowing the impact of new technology and how it can affect revenue is key to running any business successfully today. The same applies to the travel and hospitality sector which is one of the most dynamic industries today. Given the huge dependence on guest behavior, hoteliers need to know how to influence key decision makers and be visible at every key touch point. Here are some upcoming trends that we feel will have an impact on the industry and hoteliers should take notice and prepare well in advance.

https://www.erevmax.com/blog/index.php/2019/04/top-tech-trends-for-driving-your-hotel-revenue/

Behind Airbnb’s bet on show business to hook travelers

Airbnb has ambitions to develop a slate of original shows to whet customers’ appetite for travel. The strategy is crucial for the company, which is privately valued at $31 billion and is gearing up for an initial public offering of stock expected next year.

https://www.reuters.com/article/us-airbnb-hollywood-exclusive/exclusive-behind-airbnbs-bet-on-show-business-to-hook-travelers-idUSKCN1S014P?il=0

Oracle: Mobile is key to boosting hotel guest experiences

A whopping 91 percent of hotel executives surveyed by Oracle said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization’s ability to adopt and deliver those mobile experiences.

https://www.oracle.com/corporate/pressrelease/mobile-is-key-to-boosting-guest-experiences-042319.html

 Google updates qualified rates in hotel ads on desktop

A qualified rate is a type of fenced rate that is shown to the user when a reduced loyalty program price is available through the property’s official site.

Google’s newest desktop user interface features the caption “GET PRICE” in all-caps, a larger font size, and in an eye-catching traffic-light green color.

https://koddi.com/qualified-rates-update-google-hotel-ads/

 Google’s Touring Bird plots big expansion of tours and activities service

Touring Bird is expanding its coverage of tours and activities in cities around the world by a magnitude of 10X.

The massive jump from its official launch number of 20 in September 2018 to 200 this week comes almost a year to the day since the Google Area 120-run search engine was first tested in the open market.

https://www.phocuswire.com/Touring-Bird-expands-200

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

 

 

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivity between its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

The Regency Apartment Hotel Menlyn is a full-service luxury apartment hotel in Pretoria, with short-term and long-term accommodation option for business or leisure.

Hoteliers today work with multiple technology systems. I save a lot of time as I don’t need to go into various systems to gather different information to make revenue decisions. All required information is now available at a central point – LiveOS. It is a great tool to analyze our key performance indicators and take decision accordingly. The tools have reduced our workload and increased our productivity exponentially via this cutting-edge technology on a single sign on platform,” said Anton Saayman, Revenue Manager, The Regency Apartment Hotel Menlyn.

The revenue management team is leveraging RTConnect to update rates and inventory to multiple OTAs directly from their Property Management System (PMS), and get reservations delivered back into the system in real-time, without worrying about overbooking.  The LiveOS platform provides them with advanced reporting dashboard to help fine-tune their pricing strategy, monitor booking pace and demand analytics, for informed decision making.

eRevMax, the company behind RateTiger and LiveOS, provides real-time channel management, business intelligence, connectivity solutions and centralized management platform to hotel chains, independent and boutique properties and large serviced apartment groups globally, with hundreds of channel connections to choose from.

To know more, meet us at WTM Africa in Cape Town from 10 – 12 April 2019. Book a meeting now – https://www.erevmax.com/southafrica/

How to Boost Hotel’s Repeat Business – 6 Steps to Follow

This blog elucidates the 6 hacks that can help hotel owners to build and cement a strong guest-host relationship. Read on to find out more!

Hotel businesses can be intriguing and filled with challenges – whether in good or bad times. When there is low occupancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled choc-a-block, you need to ensure that the requirements and requests of each guest is taken care of. Here are 6 steps to help you boost the repeat business of your hotel.

Offer airport pick-up at night to -female guests

If you have female guests coming to your hotel for the first time, you can make the journey safer for them by offering airport pick-up at night. This can be especially useful if they are not familiar with the city, and are coming in for the first time. Direct airport to hotel transfer during the night can be very useful for them.

Focus on add-ons

Additional services and extras can make a big difference. You can focus on their needs for relaxation, such as a selection of coffee and tea and various other refreshments, and also famous books and magazines. Keep devices like powerful dryers, curlers and hair straighteners, and other useful items such as nail polish remover, nail polish, makeup, exercise / meditation mat and more.

Offer luxurious items

Try to offer items of luxury that can make your guests feel as if they are given a royalty or celeb treatment. The luxurious stuffs can include duvets, sheets, bedding, night table, full-length mirror etc. along with aromatic towels, bathrobes, branded toileteries and more. These things can serve to heighten your guest experience without you spending a lot of money.

Pay attention to details

Train your staffs to take care of even the smallest details, such as dietary preferences – and having gluten-free and vegan options, knowing about food allergies of guests and more. All these can make your guests feel more relaxed.

Have a manned 24/7 front desk

Implement various security measures, including having a manned 24-hour front desk – so that guests can always connect to someone for anything they might need during their stay.

Have Women-only floors

This can make female travelers rest easy, and ensure repeat business from female customers for your hotel.

The Week, That Was – April 2019 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

How to Boost Hotel’s Repeat Business – 7 Steps to Follow

Hotel businesses can be intriguing and filled with challenges – whether in bad or good times. When there is high vacancy, you need to pamper your guests well, so that they come back again and you can get more customers. When your hotel is filled chock-a-block, you need to ensure that the requirements and requests of each guest are cared for in a proper way. Here are 7 steps to help you boost the repeat business of your hotel.

https://www.erevmax.com/blog/index.php/2019/04/how-to-boost-hotels-repeat-business-7-steps-to-follow/

eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivityprovider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

https://bit.ly/2vbmdRG

The 2019 Hotel Reputation Benchmark Report

Now in its fourth year, the barometer analyzed 427 million online guest reviews from 140,000 properties across 200 countries over the past two years.

https://www.revinate.com/blog/the-2019-hotel-reputation-benchmark-report-is-here/

Airbnb leads $160 million investment in hospitality startup Lyric

The fresh capital brings Lyric’s total raised to $185 million, and will be used to expand its operations and support the buildout of its technology and data platform.

https://venturebeat.com/2019/04/17/airbnb-leads-150-million-investment-in-real-estate-and-hospitality-startup-lyric/

Four things to understand about your hotel data

When it comes to analyzing big data to understand guests and increase direct bookings, there are four key learnings that will help hoteliers compete with the big budgets of OTAs.

https://bit.ly/2UplINW

How to target today’s tech-savvy travelers

Customer segmentation is an efficient marketing tool, but it won’t deliver long-term sales results. Capturing attention and share of wallet from today’s tech-savvy travelers requires a more personalized approach.

http://hotelnewsnow.com/Articles/294641/How-to-target-todays-tech-savvy-travelers

The future of the hotel CRS

For many CRS companies, the “direct distribution” application is the booking engine. Period. Rate plans and availability from the CRS are distributed to the booking engine in the same way they’re sent to third-party distributors.

https://www.traveltripper.com/blog/the-future-of-the-crs/

Expedia research finds price and guest rating gazump brand in hotel selection

Expedia Group and Unabashed Research have released a study that shows price and guest ratings are more important than brand value when it comes to hotel property selection.

The study of more than 900 consumers shows that independent hotels can more effectively compete today with their branded competition

https://www.travolution.com/articles/110976/expedia-research-finds-price-and-guest-rating-gazump-brand-in-hotel-selection

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

eRevMax announces strategic partnership with Kuwaiti technology provider EEMC

Kuwait based hospitality solution developer EEMC has partnered with leading hotel connectivity provider, eRevMax to deliver advanced channel management solutions to its hotel customers. eRevMax has signed an agreement with the company making them an official sales representative of RateTiger, the award-winning integrated channel manager, rate intelligence and connectivity solution for hotels.

Enhanced Engineering & Multi -Technologies Co. (EEMC), a renowned name in Kuwait, provides a range of services varying from Hospitality and Retail solutions to Datacenter and Smart building infrastructure development. Their hotel technology solution which manages overbookings and improve housekeeping utilization, is a popular choice among the accommodation providers in the country. To improve its offerings, the company has been looking for an integrated hotel technology to manage all aspects of online distribution. RateTiger was the natural choice given its vast network of two-way XML connections and leadership position in the market.

eRevMax is the perfect online distribution partner for our business needs, and with this alliance we have strengthened our portfolio of solutions for hotels. RateTiger’s automated rate and inventory distribution and rate shopping capabilities complement our hotel management system making it a one stop solution for hoteliers to manage online sales,” said Mohamad Darwish, Sales Manager, EEMC Enhanced Engineering & Multi -Technologies Co. (EEMC). 

“Kuwait is an important market for our products, and this partnership with EEMC will help keeping up with the growing demand of its products as well as its commitment to customers to provide local presence and support,” said Prithwish Dutta, Regional Sales Manager (MENA & APAC), eRevMax.

Offering 99.9% system uptime and security certified under ISO, PCI and GDPR, RateTiger provides hotels with a 2-way XML channel connectivity platform. RateTiger product suite offers the industry’s leading Channel Manager for online distribution and Shopper for rate benchmarking and RTConnect for seamless 2-way XML integration of channel management functionality with the hotel’s central systems.

Meet the team at ATM Dubai from 28 April – 1 May 2019 to see how we can help automate distribution and improve revenue opportunities for your hotel. Book a meeting today – https://bit.ly/2v7fYye

Celebrating Poila Baisakh in eRevMax

The Bengali New Year, popularly known as ‘Poila Baisakh’ is marked with joy and enthusiasm – it is a harvest festivity that marks the beginning of the crop cycle in Bengal and is considered an auspicious day in mid-April.

eRevMaxians celebrated this festival with full fervor – both at home and at work. Member turned up in their traditional best – the women looked gorgeous in colorful sarees while the men looked dapper in traditional kurta-pyjama sets. The entire office was decorated with flowers which created the perfect ambience for the festivities. Here are some sneak peek from the celebrations.

There were fun activities like memory game, ramp show, Bengali speech competition to complement the celebrations, coupled with delicious lunch which added to the merriment!

Kudos to the HR & Admin teams for organizing such a fun-filled day where everything was so well organized! Overall, a fun day with colleagues that helped create a lot of new memories 😊

The Week, That Was – April 2019 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Luxury South Africa aparthotel recommends RateTiger, powered by LiveOS

South Africa based The Regency Apartment Hotel Menlyn has improved their online business with efficient rate and availability distribution through RateTiger, powered by LiveOS. The property has been leveraging RTConnect’s 2-way XML connectivitybetween its property management system and multiple online sales channels and utilizing the LiveOS platform to monitor competition, budget and pace for informed decision making.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-luxury-south-africa-aparthotel.html

Negotiation-based pricing: the future of hotels’ direct bookings?

Just as deregulation and the digital revolution gave birth to Yield Management, the current hospitality climate is ripe for disruption and innovation.

https://www.hotel-online.com/press_releases/release/negotiation-based-pricing-the-future-of-direct-bookings-for-hotels#When:18:29:20Z

Pricing psychology for hotel revenue managers

When it comes to pricing psychology, perception can be more important than reality. And frames of reference will differ across individuals. So, your guests’ perceptions may be very different from our own perceptions of your pricing and products – and will even vary from guest to guest.

http://www.nbtworld.com/perception-is-reality-pricing-psychology-for-hotel-revenue-managers/

Upselling across the guest journey

By breaking accommodations choices down and offering them throughout the guest journey, hotels will experience fewer instances of cart abandonment, discover more opportunities for upselling, and with customized, AI-generated offerings, see an increase in conversions on upselling and cross-selling opportunities.

https://www.hospitalitynet.org/opinion/4092831.html

Best practices for successful hotel metasearch efforts

Having a robust digital strategy not only allows for potential guests to easily find your property but allows you to properly compete with OTA’s within the various digital channels.

https://screenpilot.com/2019/04/best-practices-for-successful-hotel-metasearch-efforts/

How to build a digital culture at your hotel

There are three key areas that will encourage a digital culture change at your hotel – employee engagement, guest preferences, and data-driven decisions. Looking at them in detail will see increased productivity, stronger profitability and provide more memorable moments of true hospitality for your guests.

https://www.cendyn.com/library/how-to-build-a-digital-culture-at-your-hotel/?utm_source=Cendyn&utm_medium=email&utm_campaign=Create+a+digital+culture+at+your+hotel+-+guide+2019

Guest reviews, room price more valuable than brand name in hotel selection

 A survey from Expedia Group Lodging Partner Services found guest ratings have a significantly stronger influence than brand value when consumers are picking a property. The findings indicate there is a 72% chance that a consumer will value guest ratings higher than a hotel brand.

https://www.phocuswire.com/Expedia-Group-reviews-price-more-important-than-brand

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – April 2019 Week 1

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

eRevMax completes integration with Argentinian Hotel technology provider

Leading hotel connectivity solution provider, eRevMax has completed 2-way integration with CQR Sistemas, an Argentinian hotel management software company. Mutual hotel customers can now get the benefit of automatic distribution of availability and rates to third party online booking sites whenever they are updated in the property management system and receive reservations from OTAs.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/apr2019-erevmax-completes-integration-argentinian-hotel-technology-provider.html

Indonesian aparthotel improves online sales with eRevMax

The Malibu Suites – Balikpapan, an Indonesian aparthotel has improved its online sales with efficient rate and availability management through RateTiger. The property offering 35 serviced apartments in Borneo Balikpapan, has been using RateTiger Channel Manager since 2018 to manage all its online distribution channels in real-time.

https://www.erevmax.com/ratetiger-news/ratetiger-news-archive/mar2019-erevmax-indonesian-aparthotel-improves-onlinesales-with-erevmax.html

Increase last minute Easter bookings

When your potential customers are frantically browsing their last minute getaway options, each and every feature they see makes a difference – so don’t leave any out on your rate plan! Keep it short and sweet – you want them to get a handle on everything included as soon as possible without insisting they scan through unnecessary fluff to get there. Try and highlight the key features of the offer immediately.

https://blog.netaffinity.com/increase-last-minute-easter-bookings/

Google is at a crossroads with its ambitions in travel

For consumers, at a basic level, its role at the top of the funnel has changed very little in the years it has been a search engine – giving travelers the opportunity to find details and information on destinations, routes, products and a lot more. The role that Google plays in travel is changing and has now done so over the course of a number of years. And, crucially, it is that evolving role that concerns executives through the industry.

https://www.phocuswire.com/Google-analysis-Phocuswright-Europe-2019

The hotelier’s guide to building a successful distribution strategy

Take a deep dive into identifying the right mix of direct and indirect, which distribution channels to focus on and invest in, making the most of data and thoroughly explore.

http://www2.sabrehospitality.com/direct-distribution-guide?utm_source=hotelmarketing_com

RevPAR vs. GOPPAR and why we need a new champ

To better and more consistently deliver profit at different revenue points, hotels need to deploy and support tools to assist their leaders in delivering superior financial results.

https://www.hospitalitynet.org/opinion/4092562.html

Google teases new reward system

After the tech giant quietly rolled out its Hotel Search site – which has kept every metasearch and OTA on their toes – the company has now teased its new rewards program.

https://www.traveldailymedia.com/google-engagement-rewards/

 

Connect with us for your connectivity needs to make the most of online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

Tips and Tricks for hotel online revenue generation

Travelers will always need someplace to stay when out of town on business or on vacation. Make your hotel their preferred option by offering the right balance of customer service and price. Offer a unique environment or specialty services to differentiate yourself from the competition, and limit the number of rooms you offer at discounted rates. Consider hiring an expert in hotel revenue management to study your operations and identify areas in which you can increase revenue, as well as provide associated training to your staff.

Social Media continues to grow in importance. It has not only become a critical tool to interact with customers, but is also a key element that impacts organic search rankings for your hotel.  Hotels that take advantage of this hot trend are seeing significant benefits in terms of online placement and revenue.

Growth of mobile as a channel – Mobile has grown as a key channel for search. The universe of mobile users is massive – 3 in 5 people use mobile devices to search and 80% of local searches on mobile devices convert into purchases.

Enhancing Your Hotel’s Local Presence – Your website has to tap into the possibilities of enhanced local search. The goal is to create optimized content and local profiles, manage quality citations and directory listings, and deliver a seamless brand experience across devices.

Social Media Marketing – In our connected online community, the synergy of social engagement empowers your digital marketing. Most travelers use social media sites including Google+, Facebook, Instagram, Pinterest and LinkedIn. Social media is a driver of brand awareness, customer relationships and retention. To be part of your guest’s social conversation and drive traffic on social platforms, your web content must be interesting, build relevant connections, and inspire conversion.

Content Marketing – Content marketing starts with understanding your audience and their purchase journey. Content should engage, inspire and enhance the user experience. Empower your audience with engaging content; include local attractions and activities, compelling visuals and trending topics to be on top of customers mind.

User Experience – An important aspect of digital marketing is the user experience. Your guests expect a seamless journey during their hotel search process. They expect to be able to navigate through your website without having to look for answers – your site should be intuitive and user friendly. Conversion optimization starts with usability factors such as speed and performance, information architecture, legibility, colors and images.

Understanding the Hotel Customer Journey – From travel inspiration and research to booking to post-stay reviews, understanding the customer journey is paramount to your digital marketing strategy. In hospitality domain, and just about any industry or business, customers refer to search results and reviews to plan a trip or book a room.

Discounts – Business hotels sell rooms during the week. Resort hotels generate the most revenue during high season. Selling rooms at discounted rates or offering interesting promotions during off-peak season helps generate additional revenue by improving the occupancy rate.

Choose the right distribution channels – How do you choose which e-distribution channels are right for your hotel? Several factors need to be taken into consideration, from channel contribution potential, distribution spread and cost to how easy the channels are to manage, what types of marketing exposure they can provide and the sort of technology they use. Choosing the right channels and the tools to manage those channels play a crucial role in a hotel’s online revenue generation strategy. Partnering with connectivity providers like eRevMax that can assist in choosing the right channels that bring maximum business to your city is important. Further, use a cloud based channel manager to manage all your OTAs in real-time.

Social Media is an integral part of the real-time search algorithm. Social media creates real connection between companies and customers, and that connection equals purchase intent. Ongoing connection and relationship with your customers will eventually turn them into a volunteer marketing army.  Make sure that social media is an integral part of your overall marketing plan.  If you are limited on budget and resources, still keep monitoring the social media domain and do the best you can.  Hoteliers who want to be ahead of the curve, should invest today in the media that is fast emerging as the future of internet marketing.