The Week, That Was – January 2020 Week 5

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Peruvian luxury hotel chain improves online sales with RateTiger

Peruvian luxury hospitality chain Inkaterra Hotels has recommended RateTiger for stable and seamless connectivity with world’s leading online sales channels. Some properties of the group have been using RateTiger Channel Manager for online distribution and have experienced improved occupancy and revenue.

https://bit.ly/2tifxUE

Booking.com’s 2020 Booking Booster program focuses on sustainable accommodation

The 2020 Booking Booster will bring startups, social enterprises, non-profit organizations and accommodations of all kinds together directly to explore solutions to become more sustainable.

https://news.booking.com/bookingcom-announces-34-million-in-grants-to-support-sustainable-accommodation-in-2020/

How Can Hotel Guest Reviews Boost Sales?

Are you leveraging hotel guest feedback for generating new business? In the era of user generated content, it is important for hoteliers to proactively garner positive guest reviews across different customer touch points. Here is a short self-help guide on how you can generate more reviews for creating a strong word-of-mouth network for your hotel –

https://lnkd.in/f6fHFYh

CWT Simplifies its EMEA Operations to Accelerate its Customer Service proposition

CWT, the B2B4E travel management platform is to move its Greece, Morocco, Eastern Europe & Baltic local market management this month into cross-functional Market Management Teams.

https://www.hospitalitynet.org/news/4096610.html

Does Google’s “Zero Click Search” Mark the End of Hotel Paid Search Marketing?

With less than 5% of searches on Google resulting in clicks on paid search listings (Google Ads), does this mean the end of hotel paid search marketing?

https://www.hospitalitynet.org/panel/125000038.html

Hotel apps enter a new decade

Apps have become the go-to for managing our lives, yet most hotel apps still seem stuck in the dark age of the branded hotel app, according to Apaleo. The point is that it’s time to explode the old notion of the app as we move into 2020 and look at the breadth of possibilities that a hotel app store offers. Here are a few that have gotten my attention as of late.

https://blog.apaleo.com/hotels/hotel-apps-enter-a-new-decade

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

The Week, That Was – January 2020 Week 4

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Infographic – Hotel Revenue Management Trends 2020

Revenue managers are now leveraging artificial intelligence to make smart pricing decisions. Check out our latest Hotel Revenue Management Infographic – discover key trends that can help shape hotel revenue strategies in 2020 – https://lnkd.in/fhS3E-R

4 tips for better hotel sales and marketing

The world of hospitality sales and marketing is always evolving, and selling to customers requires a good PR message, collaboration among teams and creating loyalty experiences for high-tier members. During three different sessions at the 2020 HSMAI Marketing Strategy Conference, speakers gave their advice on how to succeed in different disciplines in the sales-and-marketing space.

http://hotelnewsnow.com/Articles/299960/4-tips-for-better-hotel-sales-and-marketing

Booking.com launches global rating system for non-hotel accommodation

Booking.com has developed what it claims to be the world’s first rating system for alternative non-hotel accommodation. The world-leading booking platform says it wants to see the classification system become globally accepted, like star ratings for hotels.

https://www.travolution.com/articles/113822/bookingcom-launches-global-rating-system-for-non-hotel-accommodation

Get ready for an even stronger Google in 2020

Brands need to monitor and respond to reviews to improve their online experience because customers will vote with their search behavior. And Google continues to influence search behavior.Here’s what happening in the coming year:

https://searchengineland.com/get-ready-for-an-even-stronger-google-in-2020-327941

2020 Airbnb Update

Airbnb is powered by our community. As co-founder, CEO and Head of Community Brian Chesky has said, we are committed to serving all stakeholders in the Airbnb community. Indeed, we believe that our success depends on a series of shared commitments that balance the interests of our stakeholders.

https://news.airbnb.com/2020-update/

 KAYAK Launches “Trip Builder”, Making it Easier to Plan Multi-City Travel

KAYAK, the world’s leading travel search engine, is testing a new product feature that makes planning your next multi-city trip even easier. A helpful tool designed for anyone traveling to more than one destination, the new feature calculates the cheapest routes between multiple cities for the biggest savings.

https://bit.ly/2RELmPq

Consumer Report: Nearly Half Of Travelers Book Through 3rd Parties

As consumer demands for personalized service and competition for consumers’ attention continue to increase, travel and hospitality brands are challenged to stay ahead. To help marketers succeed, Yes Marketing surveyed more than 1,000 travelers on their priorities as they progress along their journey with travel and hospitality companies, from the first time they hear about a brand, to becoming a loyal customer.

https://www.hospitalitynet.org/news/4096603.html

THE HOTEL INDUSTRY HAS EVOLVED, BUT HAS YOUR TOOLKIT?

Gone are the days when RevPAR and occupancy was enough. Today’s growth and profitability are driven by channel mix, customer acquisition costs, consumer review scores, length of stay trends, loyalty programs, and leveraging the booking curve.

https://bit.ly/2RNqK7M

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

How Can Hotel Guest Reviews Boost Sales?

How Can Hotel Guest Reviews Boost Sales

Hotel business has always relied on word of mouth publicity. The experience is improved with the help of hotel guest reviews you can use the best approach and transform the feedback of guests into a vital piece of your overall sales strategy. Here are some ways that can help you to improve your hotel sales with hotel guest reviews-

Train staff and ask for reviews from guests

You can train staff for asking for guest feedback at the time of stay. Guests will interact with hotel staff and leave their feedback. It’s important to take note of that. Often the most trivial issue raised by a guest can trigger into a major backlash.  The most direct method often happens to be the most effectual one. Your staff have to be trained to ask for guest feedback at important moments during the stay of guests, so that you have enough time for responding, fixing any problem and getting a glowing testimonial. Also train your staff at restaurants and spas to try to get separate feedback from the guests. If you allow guests staying in outside properties to try your restaurants, it’s important for you to have higher ratings and open a new revenue stream.

Ensure guest feedback goes back to hotel team

Sound communication is among the keys to the success of the hotel industry, and it begins with your hotel staff. You have to consider going through reviews in hotel staff meetings every month or week, to ensure that things are under control and customer grievances addressed may be improved.  Interestingly, guests are more likely to book a hotel which responds to negative reviews. Hence, respond to all reviews, but more importantly negative ones. It shows your sincerity in dealing with criticism.

Boost your hotel service with guest reviews

Reviews, both negative and positive, can help your staff to take decisions before time to know how they can deal with some forms of complaints and have the entire team together. Reviews may be used as a powerful source for data aggregation. In case you can track surveys and reviews and analyze the same over a period, you can identify which areas guests feel the best. You can also know where there is any area of improvement.

Make use of technologies for guest feedback and reviews

Most OTAs today allow guests to post reviews. Along with TripAdvisor, Google and social media, tracking reviews from all travel websites can sometimes be tricky. Thanks to technologies, you can not only capture feedback , but aggregate, make an analysis of overall guest sentiment and respond . There are plenty of solutions available which can do that.

However, there are no short cuts. It is an evolving process that must start today! As we move towards the age of consumer-controlled brand conversations, hotels need to integrate customer feedback into their business approach and strategy planning.

Contact for Hotel Room Distribution Management System

The Week, That Was – January 2020 Week 3

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important distribution channel for hoteliers to improve online revenue. Manage Google Hotel Ads directly from RateTiger.

https://bit.ly/2TljLp6

Will the definition of a hotel be different by 2025?

The traditional hotel stay might have to make room as other industries enter the hospitality business, sustainable lodging and alternative accommodations become more mainstream and guests continue to chase unique experiences.

http://hotelnewsnow.com/Articles/299784/Will-the-definition-of-a-hotel-be-different-by-2025

Business travel is set for radical change

In 2020, businesses will need to learn from the seamless processes within consumer travel – like intuitive mobile experiences and AI-backed personalized offerings – to fulfill expectations of both traveling employees and enterprise leaders managing travel programs.

https://www.travelmole.com/news_feature.php?news_id=2040963&c=setreg&region=2

Travel SEO: Competing in organic search in 2020 & beyond

In order for smaller travel brands with lesser budgets to be competitive, they need to be more strategic with their efforts and resources and start to do SEO in the way right for their business model and offerings.

https://www.searchenginejournal.com/travel-seo-competing-organic-search/340459/

Booking.com’s Travel Review Awards 2020 spotlight the best in travel

39% of global travelers prefer to stay in a holiday home or apartment over a hotel. While hotels came in as the second most-awarded accommodation type yet again,three quarters of all the winning properties are homes, apartments and other unique places to stay, including everything from boats and igloos to homestays and country houses.

https://finance.yahoo.com/news/booking-com-spotlights-best-travel-172800590.html

 Experts predict RevPAR growth for Europe hotels in 2020

Hotels in European markets are expected to record RevPAR increases across 2020 due to mega events and a robust transactions-volume market.

http://hotelnewsnow.com/Articles/299733/Experts-predict-RevPAR-growth-for-Europe-hotels-in-2020

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!

What are the Best Practices for Creating a Google Hotel Ads Campaign?

Google Hotel Ads has emerged as an important channel for hoteliers to improve online exposure of their properties. In this blog, we list out some of the best practices that are involved with the creation of a Google hotel ads campaign.

What are the Best Practices for Creating a Google Hotel Ads Campaign

About 4.5 billion searches are made on Google every day, making it essential for every business to have presence on the platform. Over the last few years, Google Hotel Ads has emerged as the most popular platform in the metasearch space.  Which for years have been dominated by the OTAs. GHA which aggregates your hotel rates from participating OTAs and brand website and displays your hotel rates and availability on Google, across desktops, tablets, and mobile devices? Find out about some of the best practices for the creation of a Google hotel ads campaign.

Familiarize yourself with the interface

In order to be successful with Google hotel ads, it is essential to be familiar with the interface and know what goes into it. The sign-up process is quite similar to Google PPC campaign. Hotels need to create a Google Hotel Center account to send and manage hotel rates and availability across Google. The interface is user-friendly, effective and efficient. Once you have listed your property, connect your prices and availability to your ads by linking your Hotel Center account to a Google Ads account and start advertising.

Use data to your benefit

Data that is recorded by Google systems lets you pinpoint those things that are/are not working. Reports every week are offered in detail, and how your campaign is proceeding in each device. Make use of opportunity reports every week to detect missed opportunities. Know about the areas that you might have improved on, and prepare better for bid optimization in the following round.

With conversion tracking, you can exactly find out what happens when anyone visits your site. You can get information on cost per acquisition, how long a person stays in the accommodation and whether or not they booked a room. The use of this information and other performance metrics for the adjustment of Google hotel ads booking campaign strategies can help you to derive the best from your experience of Google Hotel Ads.

Group hotels and manage bids better

In case you are operating bids for more than one hotel property, group the properties together. This can let you manage the same in a more efficient way and optimize returns on investment. The principles happen to be the same for each hotel property that is part of the group. When you structure bids, you have to remember that.

Optimize your ads

For optimizing your ad spends, Google recommends hotels to provide entire inventory to Hotel Ads along with room and package Meta data. The details comprise of data about occupancy levels and rooms, and all the updated prices and active bids can ensure accuracy of prices. The ads which notch up the best numbers are generally those that offer the most information. Optimized ad can help hotels to have much better business and increase the bottom line.

Google Hotel Ads campaigns can provide future travelers with the chance to reserve a hotel room at many important hotels all through their research. Wherever a user makes decisions related to travel, hotel ads are surfaced by Google to assist them in the assessment of booking options and pricing available to them.

Find Hotel channel manager and Online Distribution.

The Week, That Was – January 2020 Week 2

In five minutes or less, keep track of the most important news of the week, curated just for you. We present to you hand – picked news on latest industry perspectives and some general updates. Read on!!

Is your PMS enough for distribution?

With inter-connectivity being one of the key focus for 2020, hoteliers need to get the distribution basics right. Are you getting real-time reservation updates directly into your hotel system? Do you get a bird’s eye view of your inventory status at all times? Are you struggling with overbookings or manual entry errors? It’s time you connect your PMS to your channel manager for seamless updates.

https://www.erevmax.com/blog/index.php/2019/12/is-your-pms-enough-for-distribution/

Google now includes taxes and fees in hotel searches

Google launched features intended to make finding, comparing, and booking hotels less stressful. Starting this week, guests will be able to browse personalized search results and narrow down properties by neighborhood, and view hotel receipts that reflect the actual amount you can expect to pay for a given stay (including taxes and fees).

https://venturebeat.com/2020/01/08/google-now-includes-taxes-and-fees-in-hotel-searches/

Four key trends the hotel industry can’t ignore during 2020

Now that we’re all back at work, attention is turning to the year ahead. Dori Stein, CEO, Fornova shares his predictions for the main trends that will influence hotel chains’ success in 2020.

https://www.hospitalitynet.org/opinion/4096435.html

Hotel Technology Trends 2020

When adopting hotel technology, the hospitality industry is like an elephant. Interestingly it also favoured elephants in its partners as well. Same as the animal, hotels preferred to spend time with those the same as them.

https://www.hospitalitynet.org/opinion/4096402.html

Could subscription travel be the new way to holiday in 2020?

A new company promises insider knowledge and free hotel stays via its subscription concept.

https://www.harpersbazaar.com/uk/travel/a30440445/subscription-travel-trend/

Is Personalization in Hospitality Dead or Alive?

Personalization of the customer experience – from digital marketing and website experience, revenue management and pricing, CRM and loyalty marketing, and on-property guest experience – has become a buzzword at industry conferences, webinars and in the hospitality media. So… is personalization dead or alive in hotel digital marketing, website experience, revenue management, CRM and on-property guest experience?

https://www.hospitalitynet.org/panel/125000035.html

Reach out to us for your connectivity needs to make the most of your online revenue- https://goo.gl/3gKUJZ

Thanks and have a good day!